MiQ, a programmatic media partner, has announced the UK launch of its TV Intelligence platform, a solution it says is set to supercharge the UK’s TV advertising industry. The platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, […]
MiQ, a programmatic media partner for marketers and agencies, has released its latest UK Advanced TV Report which looks at the evolving TV landscape and where the biggest opportunities are behind the screens. Using 1,200 consumer insights, the report dives into TV viewing habits and marketing trends in the UK and why it is crucial […]
MiQ, a programmatic media partner, has announced the appointment of Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global Statutory Board. “It’s an honour to welcome Zillah and Rob to our statutory board to advise on MiQ’s ongoing global initiatives,” said Gurman Hundal, Co-founder and Global Chairman, MiQ. “Both possess unique skill sets […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, and MiQ, the programmatic media partner, have announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s TV data and measurement capabilities. Upon closure of the greement, Samba TV will transition its US managed media services business to […]
As the US 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of a report titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter. The findings show that both Republican and Democratic advertisers missed […]
MiQ, the global programmatic media partner, has launched its analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100 per cent of their target viewers on YouTube and measure reach […]
Programmatic media partner MiQ has taken a look at online behaviour over the last year and surveyed consumers from all around the world to find out what changes the year of lockdown has made to people and what marketers need to know to reach them. Using this analysis, it compiled a report, A Year of […]