As the US 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of a report titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter. The findings show that both Republican and Democratic advertisers missed […]
MiQ, the global programmatic media partner, has launched its analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100 per cent of their target viewers on YouTube and measure reach […]
Programmatic media partner MiQ has taken a look at online behaviour over the last year and surveyed consumers from all around the world to find out what changes the year of lockdown has made to people and what marketers need to know to reach them. Using this analysis, it compiled a report, A Year of […]