Amazon has announced that 20 New York Yankees regular season games will stream exclusively on Prime Video this season, available at no additional cost to Prime members in the Yankees’ home-team footprint of New York State, Connecticut, north and central New Jersey and northeast Pennsylvania. The first exclusive New York Yankees game on Prime Video is […]
The world’s top 15 sports leagues will benefit from still-rising costs worth $66.9 billion (€62.1bn) in global media rights by 2028, and $88 billion by 2033, according to a report from Rethink Research. More so than any other content vertical, live sports seems to be the definitive means by which our industry values a video […]
Major League Baseball (MLB) and collaboration platform Zoom have struck what they say is a first-of-its-kind partnership for the league, aimed to enhance MLB games and the fan viewership experience. As the new Official Unified Communications Platform of MLB, Zoom Contact Center and the Zoom platform technology will power new elements of Major League games and […]
Reggie, an intimate and revealing new documentary that examines the career and legacy of Major League Baseball Hall of Famer and activist Reggie Jackson, will premiere March 24th exclusively on Prime Video in more than 240 countries and territories worldwide. Reggie is the definitive, firsthand account of five-time World Series Champion, beloved New York icon, […]
According to research from home media consumer intelligence specialist Aluma, if their favourite TV sport moved its live games exclusively to a subscription streaming service such as Netflix or Prime Video, only 8 per cent of US pay-TV subscribers would definitely cancel. Among pay-TV subscribers that selected professional football as their favourite TV sport, 11 […]
The New York Yankees and Boston Red Sox’s bitter rivalry will be showcased on BBC Sport as the first match of a new five-year deal between the broadcaster and Major League Baseball. The two teams meet on September 22nd at Yankee Stadium with the hosts closing in on a play-off spot. BBC Sport will also […]
The inaugural FTX MLB Home Run Derby X event in Crystal Palace Park, London attracted more than 1.2 million viewers via live stream and 6.9 million total event views across MLB’s social channels where fans watched the Yankees beat the Red Sox 42-40 in the final. At the heart of the event was the electrifying […]
Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]
STN Video has announced the multi-year extension of their exclusive video content distribution agreement with Major League Baseball and Minor League Baseball. STN is the select partner for every major sports league in the US and Canada, bringing their official premium sports video and brand to the top digital publishers in both countries. In addition […]
The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]