Médiamétrie, the French audience measurement and digital media usage specialist, has has announced its audience measurement service will now integrate TV consumption data on smartphones, tablets and laptops. This marks the first step in an evolving process that takes into account the viewing of preview content ahead of its linear broadcast, and later in the […]

Data released by research firm Parks Associates ahead of its fourth annual Future of Video session indicate that 72 per cent of consumers report regularly using multiple platforms to consume video and over 40 per cent view video on all tested platforms – TV and TV-connected devices, mobile devices such as smartphones and tablets, and […]