Advanced Television

mobile

Sky Mobile launches in Ireland

Sky Mobile has officially launched in Ireland today and to mark its arrival, Sky Mobile has introduced a ‘Price for Life’ launch plan including Unlimited calls, texts and 5G data for €15 – meaning customers will pay €15 per month for life. In addition to this, Sky Mobile offers a 10GB plan starting from €10, for […]

September 10, 2024

Virgin Media O2 launches mobile plan for people on low incomes

Virgin Media O2 is launching a new mobile plan to help people on low incomes stay connected. The O2 Essential Plan is available for new and existing customers who receive a range of benefit payments, and comes with 10GB of mobile data, plus unlimited calls and texts for £10 per month. The plan can be taken […]

August 19, 2024

Report: Streamers need consistent experience across all screens

A white paper from Parks Associates, produced in partnership with JW Player (JWP), reveals streaming service providers operate in a video market expanding into increased complexity and changing viewer habits. Parks Associates research shows an increase in video viewing – now 67 per cent of consumers watch social video, 50per cent watch free ad-supported video, […]

August 15, 2024

Infillion launches IDVx

Infillion, a full-service media platform that helps advertisers elevate their media plans with cookieless data, advanced formats, and guaranteed attention, has launched IDVx, a first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative […]

August 15, 2024

Data: EE tops mobile reliability chart

Independent testing of the everyday mobile experience across the UK has demonstrated EE is the most reliable network for mobile customers, being named the UK’s best network for the 11th year in a row. To provide a definitive picture of the performance of all four of the UK’s mobile network operators – EE, Three, O2 […]

August 5, 2024

Excitement mounts over AST SpaceMobile launch

Many shareholders of AST SpaceMobile stock are beside themselves with anticipation of a spectacular rise in their holdings. Of course, there is the small challenge of launching the key five satellites that make up the very first portion of what will be a mega-constellation of approaching 90 satellites. The mission is to send and receive […]

July 31, 2024

Vodafone, Meta optimise short-form videos

Vodafone and Meta have collaborated on a new way to free up network capacity for all mobile customers, including allowing them to view more high-quality short videos. This network optimisation has been applied in eleven European markets since the start of June this year. In an initial three-week test conducted in the UK in April, […]

July 9, 2024

iSpot.TV partners with MobileFuse

MobileFuse, the in-app, CTV, and DOOH advertising platforms, has announced a partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement solution; its Unified Measurement platform ensures MobileFuse clients can accurately measure the effectiveness of CTV and OLV campaigns at scale. Through the partnership, MobileFuse can account for additional CTV audiences that […]

July 9, 2024

BT rolls-out cell sleep technology to EE mobile sites

BT Group has implemented energy-saving ‘cell sleep’ technology across its EE mobile sites nationwide, following successful trials in each of the UK’s home nations. BT explains that cell sleep software works by putting certain 4G LTE capacity carriers to sleep when the capacity is not needed, based on predicted periods of low traffic which have […]

June 24, 2024

Verve acquires Jun Group

Verve, an ad solutions suite for emerging channels, has acquired New York-based Jun Group, a mobile-first digital advertising technology company that delivers intelligent, privacy-first advertising for brands, agencies, and publishers. Jun Group has a 20-year history, boasting a number of relationships with Fortune 500 advertisers in North America. Acquired by Advantage Solutions in 2018, the […]

June 21, 2024