Advanced Television

Monarch

Study: ‘Beware of CTV ad fraud’

Cross-screen advertising technology specialist Sabio has revealed the results of an in-depth, connected TV (CTV) fraud analysis from its App Science technology platform. For the study, App Science cross-referenced location, census, traffic, content, device technographics, and third-party app data with more than 150 million IP addresses to identify some of the tell-tale signs of fraud […]

July 16, 2020