Total streaming minutes measured across AVoD, SVoD and live streaming platforms increased to ~53 billion in Q2 2021, representing a ~2.3 billion net quarterly growth in minutes, according to a report published by Media Partners Asia (MPA). The report, titled Taiwan Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research platform to measure […]

South Koreans streamed 169 billion minutes of online video in Q2 2021, according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Korean streaming economy. The report, titled South Korea Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research Platform to measure and analyse streaming media […]

Net advertising expenditure in Asia Pacific, calculated after discounts, declined 4.3 per cent Y/Y in 2020, according to the Asia Pacific Advertising Trends 2021 report from Media Partners Asia (MPA). Pandemic-induced macroeconomic uncertainty softened advertiser demand in H1 2020. As economies rebound, recovery is underway with ad spend forecast to exceed $200 billion by end […]

Premium video platforms in Southeast Asia, led by Netflix, Viu, WeTV, iQIYI and Vidio, captured 10 per cent of total video streaming minutes in Q1 2021, according to a study published by Media Partners Asia (MPA). The quarterly report, titled Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study, leverages MPA’s proprietary AMPD […]

At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat on the potential for growth despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue. The conference opened with an overview of the Future of Video in India with Mihir Shah, VP, […]

According to analysis and research released by Media Partners Asia (MPA), consumer spending on video in Asia Pacific grew 9 per cent in 2020 to reach $58.3 billion (€48.3bn) in aggregate and is projected to rise 6 per cent CAGR to $79.3 billion. Growth in 2020 and in the future will be led by the […]

A report by Media Partners Asia (MPA) indicates that India’s pay-TV industry will grow at ~7 per cent CAGR between 2020-25 as total industry revenues, including subscription and advertising, reach $12.3 billion (€10.3bn) by 2025. The report, titled India Pay-TV Distribution 2021, predicts that

Total Asia Pacific pay-TV industry revenue, comprised of subscription fees and local and regional advertising sales, contracted by 3 per cent in 2020 to reach $53 billion, according to Asia Pacific Pay-TV Distribution, a report published by industry analysts Media Partners Asia (MPA). MPA forecasts indicate that total pay-TV industry revenues will grow at a […]

In a year when the Covid-19 global pandemic kept people around the world mostly at home, the global home/mobile entertainment market grew to new heights, according to the 2020 THEME Report from the Motion Picture Association, which finds that subscriptions to

Viu, PCCW’s pan-regional OTT video streaming service, achieved strog viewrships in Q4 2020 according to a report from AMPD Research, a subsidiary of Media Partners Asia (MPA). Key highlights of the report include: – Viu ranks first in aggregate monthly active users amongst premium major video streaming platforms in Southeast Asia (which includes Indonesia, the […]