Strategy and insights consultancy MTM has strengthened its offer with new roles for senior researchers, reflecting organic growth and expansion into new parts of the media, tech and entertainment sectors. The first two new roles are figureheads for sector expertise; – Jonathan Stone, Director and Head of Technology & Telco sector practice. Jonathan joins MTM […]
November 3rd marked Netflix’s official launch of its ad-supported tier, notes research and strategy consultancy MTM. The platform joins other Subscription & Advertising Based VoD (SAVoD) platforms such as Discovery+ and NOW in the UK who offer tiered propositions, which includes a cheaper ad-inclusive tier. Disney+ also announced it would be replacing its basic package […]
Master the Monster (MTM) has officially debuted in the US with its global production marketplace and end to end video creation platform. Helmed by Elie Ohayon, former CEO of both Saatchi & Saatchi France and McCann Paris, the platform is expanding its footprint to help US brands deliver audiovisual content to their audiences while saving […]
More than two-thirds (67 per cent) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to research by ad platform Unruly, which also revealed