Advanced Television

mtm

Research: Ad tiers boost SVoD services

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has revealed the findings of its research report which explores the impact of advertising tiers on SVoD services. Contrary to initial concerns, the latest data reveals that the introduction of ad tiers has had a surprisingly positive effect on the streaming brands. Despite […]

September 17, 2024

MTM makes new senior hires

Strategy and insights consultancy MTM has strengthened its offer with new roles for senior researchers, reflecting organic growth and expansion into new parts of the media, tech and entertainment sectors. The first two new roles are figureheads for sector expertise; – Jonathan Stone, Director and Head of Technology & Telco sector practice. Jonathan joins MTM […]

April 27, 2023

Analysis: UK primed for SAVoD

November 3rd marked Netflix’s official launch of its ad-supported tier, notes research and strategy consultancy MTM. The platform joins other Subscription & Advertising Based VoD (SAVoD) platforms such as Discovery+ and NOW in the UK who offer tiered propositions, which includes a cheaper ad-inclusive tier. Disney+ also announced it would be replacing its basic package […]

November 9, 2022

Ex-Saatchi CEO debuts tv/video production platform

Master the Monster (MTM) has officially debuted in the US with its global production marketplace and end to end video creation platform. Helmed by Elie Ohayon, former CEO of both Saatchi & Saatchi France and McCann Paris, the platform is expanding its footprint to help US brands deliver audiovisual content to their audiences while saving […]

March 8, 2022

Study: 67% ad buyers think CTV more effective than linear

More than two-thirds (67 per cent) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to research by ad platform Unruly, which also revealed

March 25, 2021