The MTV Staying Alive Foundation, Paramount Global’s non-profit dedicated to equipping and empowering young people to make informed choices about their health, rights and well-being, today marked its 25th anniversary, which coincides with the UN General Assembly’s Sustainable Development Goals agenda in New York, where world leaders are focusing on renewing momentum and action. The […]
Paramount Global has announced the appointment of Lee Sears as Executive Vice President (EVP), Head of International Advertising Sales and Integrated Marketing for Paramount Global. Sears will report to Pam Kaufman, President and CEO of International Markets, Global Consumer Products and Experiences, and to John Halley, President of Paramount Advertising. In this role, Sears will […]
Paramount Global is cutting around 25 per cent of its workforce in its domestic cable networks as it seeks to reduce costs in its merger with Showtime and MTV networks. Staff affected by the move started receving notifcation of their employment termination on May 9th, according to Bloomberg. Paramount is combining nine separate teams into […]
After a successful proof of concept, the Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV advertising measurement and currency to market in 2023. Finland will be one of the first countries in the world to enable a Total TV currency with the […]
Antenna Group, the international entertainment and media organisation, has appointed Linda Jensen to the position of Group Chief Executive Officer, with immediate effect. Jensen has more than twenty years’ experience at senior leadership level in the global television and digital media industry. Jensen will take responsibility for the Group’s portfolio of media assets across multiple […]
Orange and Paramount+, the SVoD service from Paramount, have announced a partnership to distribute Paramount+ to Orange customers in France beginning on December 1st, to coincide with the launch of the service in the country. Through this partnership, Orange TV subscribers with a TV4 or UHD set-top box can subscribe to Paramount+ from their Orange […]
Paramount+, the SVoD service from Paramount Global, has confirmed that the service will arrive in France on December 1st, followed by Germany, Austria and Switzerland on December 8th. Audiences in both regions will gain access to a mountain of entertainment for the whole family spanning new and exclusive Paramount+ originals, hit shows and blockbuster movies […]
ContentBay, an entertainment platform which allows users to explore, analyse, compare, share and trade content, has gone live. ContentBay says its intention is to “revolutionise the content marketing, distribution and media buying landscape. by providing a seamless way to make analytical and insight-led decisions when programming content, resulting in increased sales and better acquisitions, at […]
SVoD service Paramount+ is launching in Italy with more than 8,000 hours of entertainment. Paramount Global has unveiled a content line-up that it says provides a broad slate for the whole family, spanning new and exclusive Paramount+ originals, hit shows and popular movies across every genre from Paramount’s iconic brands and production studios – including […]
Paramount Global has announced a partnership with adidas to launch a new music series – MTV Originals. Produced by Velocity International, Paramount’s full-service branded content studio, alongside MediaCom UK, the music series will give three different artists, Bow Anderson, Che Lingo, and Self Esteem, the chance to re-imagine the iconic Queen track Radio Ga Ga, […]