Advanced Television

National Linear Programmatic

DISH Media National Linear Programmatic solution

DISH Media has unveiled what it says is a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model. The solution, National Linear Programmatic (NLP), will work across DISH TV’s 7+ million households nationwide. NLP is enabled by Beachfront, the sell-side ad server built for convergent TV, and video […]

September 13, 2022