The proliferation of new streaming services is disrupting the traditional pay-TV market, as US streaming subscriptions have increased at 37.4 per cent per year from 2014 to 2020, according to Altman Solon’s 12th annual Consumer Video Survey. The survey found that the number of streaming services subscriptions per household jumped from 2.1 in 2020 to […]
Despite changing viewing habits, national television remains a dominating medium for entertainment and news-gathering purposes in the US. National TV still has the broadest reach with live broadcasts like Super Bowl LVI drawing nearly 72 million unique US households. This is according to Comscore’s latest TV Trends report, which uses Comscore TV National Measurement to […]
NBCUniversal has announced two new additions to Peacock’s executive leadership team, naming Shannon Willett as Chief Marketing Officer (CMO) and Brian Henderson as Executive Vice President, Programming. Both newly established roles report to Peacock President Kelly Campbell. “We are thrilled to welcome Shannon and Brian, two exceptional leaders that will play vital roles in making […]
The US Soccer Foundation has named NBCUniversal Telemundo Enterprises as the organisation’s first official and exclusive Spanish-language media partner. Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth programme, […]
The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]
NBCUniversal, the global media and technology company, has announced that dentsu international, the global marketing and advertising agency network, will become the first agency partner of NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform. The partnership will enable utilisation […]
NBCUniversal has announced that Omnicom Media Group (OMG), the media services division of Omnicom Group, will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners. By integrating with the Audience Insights Hub, OMG will be able […]
FOX Weather, FOX News Media’s free ad-supported streaming television (FAST) weather service, has hired renowned meteorologist Bryan Norcross announced Sharri Berg, president of the service. Norcross will serve as a hurricane specialist and contributor for the FAST channel, effective immediately. Berg commented: “FOX Weather has attracted the best names in broadcast meteorology, and we’re thrilled […]
NBCUniversal has unveiled the programming lineup for One22, the leading media and technology company’s second annual local-to-global developer conference. Live on March 22 from the iconic Studio 8H, NBCUniversal will provide the roadmap for marketers, agencies and key industry stakeholders to break free of legacy, and build a converged, data-driven future for media and technology–one […]