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NBCUniversal unveils ‘converged, data-driven future’

At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]

March 22, 2022

dentsu named first NBCUnified partner

NBCUniversal, the global media and technology company, has announced that dentsu international, the global marketing and advertising agency network, will become the first agency partner of NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform. The partnership will enable utilisation […]

March 18, 2022

OMG first NBCU Audience Insights Hub partner

NBCUniversal has announced that Omnicom Media Group (OMG), the media services division of Omnicom Group, will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners. By integrating with the Audience Insights Hub, OMG will be able […]

March 14, 2022

NBCUniversal unveils lineup for One22

NBCUniversal has unveiled the programming lineup for One22, the leading media and technology company’s second annual local-to-global developer conference. Live on March 22 from the iconic Studio 8H, NBCUniversal will provide the roadmap for marketers, agencies and key industry stakeholders to break free of legacy, and build a converged, data-driven future for media and technology–one […]

March 9, 2022

Data: Super Bowl ads reached 106m viewers

According to results from iSpot.tv’s second-by-second cross-platform measurement, Super Bowl LVI, which ran from 6:33-10:09 ET on February 13th, drew an average minute audience of 121 million viewers. Americans tuned in to watch the LA Rams defeat the Cincinnati Bengals on NBC, Telemundo and Peacock, in homes and public venues across America. Full Game Insights: […]

February 16, 2022

Sky Kids announces Little Darlings

Sky Kids has announced live-action, comedy drama mini-series, Little Darlings, adapted from the bestselling children’s book of the same name by renowned author Dame Jacqueline Wilson. Starring chart-topping artists, Lemar and Jamelia, Little Darlings is a four-part mini-series about 11-year-old Destiny who longs to meet her dad… it just so happens that he is rock […]

January 26, 2022

NBC’s That’s My Jam uses AGITO modular dollies

For the NBC primetime celebrity game show That’s My Jam in the US from Universal Television Alternative Studios, famed television and live event director Glenn Weiss and his long-time Steadicam operator Toré Livia from Jitacam decided on three AGITO modular remote dolly systems from Motion Impossible. Using two AGITO Sports with two cameras each, and […]

January 25, 2022

Firework adds senior execs from Google, Snap, American Express, Albertsons

Livestream commerce platform provider Firework has announced four new appointments to its executive leadership team – Suzanne Strasser Grant, Steve Stafford, Eva Wang, and Mark Wurtzel. These four, seasoned executives join the Firework team during a period of explosive growth. Together, they will work to both guide and accelerate the company’s upward trajectory as it […]

January 19, 2022

Fred Media takes The Circus to Hayu

Fred Media has concluded a series of regional deals with streaming service Hayu, which will see both seasons of its popular reality series The Circus (20 x 30) become available on the SVoD platform in the UK and Ireland, Benelux, Canada, and Australia. A Stripe Studios production for NBCU NZ (Bravo TV), The Circus follows […]

December 8, 2021

BBC, NBCU unscripted content partnership

The BBC and NBCUniversal have announced a partnership that will see them work together to find and fund unscripted programming titles with global appeal. The two companies have already shared some unscripted series, with NBCU remaking BBC titles including The Wheel, The Weakest Link and Dragons’ Den, whilst the BBC produced a version of NBCU’s […]

September 23, 2021