A Parks Associates report, Data-Based Decision Making for Video Services, finds 36 per cent of OTT subscribers, roughly 32 million US households, are ‘service hoppers’ – defined as OTT subscribers who switched between services and resubscribed to services multiple times in the previous twelve months. The report details the challenges in OTT subscriber acquisition and retention […]
Peacock, NBCUniversal’s streaming service, has joined the American Airlines inflight entertainment roster. Launching immediately, with a dedicated Peacock branded channel, the exclusive partnership features complimentary inflight access to the streamer’s catalogue of select Original content, with shows including Bel-Air, Real Housewives Ultimate Girls Trip, Girls5eva and more Customers can access Peacock’s channel via seatback devices, […]
The US Soccer Foundation has named NBCUniversal Telemundo Enterprises as the organisation’s first official and exclusive Spanish-language media partner. Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth programme, […]
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]
NBCUniversal, the global media and technology company, has announced that dentsu international, the global marketing and advertising agency network, will become the first agency partner of NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform. The partnership will enable utilisation […]
NBCUniversal has announced that Omnicom Media Group (OMG), the media services division of Omnicom Group, will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners. By integrating with the Audience Insights Hub, OMG will be able […]
NBCUniversal has unveiled the programming lineup for One22, the leading media and technology company’s second annual local-to-global developer conference. Live on March 22 from the iconic Studio 8H, NBCUniversal will provide the roadmap for marketers, agencies and key industry stakeholders to break free of legacy, and build a converged, data-driven future for media and technology–one […]
According to results from iSpot.tv’s second-by-second cross-platform measurement, Super Bowl LVI, which ran from 6:33-10:09 ET on February 13th, drew an average minute audience of 121 million viewers. Americans tuned in to watch the LA Rams defeat the Cincinnati Bengals on NBC, Telemundo and Peacock, in homes and public venues across America. Full Game Insights: […]
Sky Kids has announced live-action, comedy drama mini-series, Little Darlings, adapted from the bestselling children’s book of the same name by renowned author Dame Jacqueline Wilson. Starring chart-topping artists, Lemar and Jamelia, Little Darlings is a four-part mini-series about 11-year-old Destiny who longs to meet her dad… it just so happens that he is rock […]
For the NBC primetime celebrity game show That’s My Jam in the US from Universal Television Alternative Studios, famed television and live event director Glenn Weiss and his long-time Steadicam operator Toré Livia from Jitacam decided on three AGITO modular remote dolly systems from Motion Impossible. Using two AGITO Sports with two cameras each, and […]