NBCUniversal has appointed Mark Marshall as chairman, global advertising and partnerships. Marshall has been at NBCUniversal since 2013 and was appointed interim chair of advertising sales in May when previous advertising chief Linda Yaccarino left to become CEO at X (formerly Twitter). Prior to that, Marshall was president of advertising sales and partnerships, with responsibility […]

Amazon Freevee has announced that free, ad-supported (FAST) Channels from NBCUniversal and UKTV are now available on the service, with an additional five channels from MGM scheduled to launch in late autumn. These new channels add to the slate of FAST Channels currently available on the free service, spanning genres that include Originals, popular movies, […]

New free ad-supported streaming TV (FAST) linear content offerings featuring popular programming across Telemundo Enterprises and the NBCUniversal Global Distribution library are now available on Google TV and Android TV devices in the US. The four additional channels include: Murder, She Wrote: Join mystery writer Jessica Fletcher (played by legend Angela Lansbury), as she solves […]

NBCUniversal (NBCU) and Roku have announced that new free ad-supported streaming TV (FAST) linear content offerings featuring fan-favourite programming from across the NBCU Global Distribution library are now available on The Roku Channel, with more channels to come later this year.   The Global Distribution Studio Entertainment Channels newly available on The Roku Channel include: […]

NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy. In partnership with FreeWheel, marketers now have access to global and local content from over 190 countries spanning Europe, […]

Group Black, a media company a collective of Black-owned media, and NBCUniversal have announced that they will be entering an exclusive partnership aimed to amplify Black-led content. Through Black Excellence 365, NBCUniversal has curated a collection of Black-led and diverse content for exclusive marketing and sale by Group Black, growing full-year advertising opportunity and investment […]

NBCUniversal has announced Wells Fargo as the preferred financial partner of NBCUniversal Checkout, the company’s proprietary One Platform commerce technology. The partnership integrates Wells Fargo credit cards anywhere NBCUniversal Checkout exists within NBCUniversal properties, providing exclusive benefits for Wells Fargo credit cardholders who purchase products within the One Platform commerce marketplace. Over the course of […]

Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]

Twitter has hired senior NBCUniversal executive Joe Benarroch, who will start his role at the social media platform immediately focussing on business operations. The news comes less than a month after NBCUniversal’s head of advertising Linda Yaccarino was named as Twitter’s new chief executive by Twitter owner Elon Musk. Benarroch, who was executive vice president […]

NBCUniversal has launched the most aggressive offer in the streamer wars with Peacock available for $20 (€18.64)a year. The offer is for the base with-commercials Peacock Premium tier at $19.99 for a whole year. That’s less than half the $49.99 regular price. Peacock added 22 million subscribers as of the end of March but coming […]