Analyst: ITVX could cannibalise linear
UK commercial broadcaster ITV’s shift towards a digital-first content strategy could cannibalise its linear services, according to Neil Anderson, Analyst at Ampere Analysis. In a blog post, he notes that ITV is placing exclusive Originals and a digital-first windowing strategy at the heart of its new hybrid AVoD/SVoD service, ITVX, which will integrate ITV’s three […]