Advanced Television

NENT Group

NENT Group now Viaplay Group

With such a move being proposed at the end of March 2022, Viaplay Group, the international streaming provider, has formally changed its name and brand from Nordic Entertainment Group (NENT Group), following approval by shareholders at its Annual General Meeting (AGM) on May 18th. The change reflects the company’s strategic focus on the Viaplay streaming […]

May 19, 2022

NENT proposes rebrand to Viaplay Group

Nordic Entertainment Group (NENT Group) has proposed a rebrand of the company to Viaplay Group. NENT Group says the proposal reflects its strategic focus on the Viaplay streaming service and its ongoing international expansion and continued Nordic growth. Viaplay is currently available in 11 countries, with at least 16 countries planned by the end of […]

March 30, 2022

Viaplay surpasses 4m paying subs

NENT has reported that its Viaplay streaming service has seen paying subscribers rise by 33 per cent YoY to just over 4 million, with 397,000 subscribers added QoQ. NENT also reported 12 per cent organic sales growth with reported sales of SEK 3,553 million (€340.2m). Anders Jensen, NENT President and CEO, commented: “We ended the […]

February 8, 2022

Poland: NENT acquires Women’s World Cup 2023

Nordic Entertainment Group (NENT Group) has secured the exclusive media rights to show the FIFA Women’s World Cup 2023 on its Viaplay streaming service in Poland. All 64 matches from the biggest tournament in international women’s football will be available to Polish fans live on Viaplay, which is the home of Europe’s best women’s football […]

June 16, 2021

NENT Group moves licences to Sweden

In a move likely to be repeated in the coming weeks and months, Nordic region streaming company Nordic Entertainment Group is to move the registrations for its streaming platforms and the broadcast licences for its TV channels to Sweden from the UK, starting January 1st 2021. The move ensures NENT Group’s services will remain available […]

October 22, 2020By Colin Mann