Viaplay and the Swedish Football Association (SvFF) have agreed a four-year partnership that makes Viaplay the exclusive home of a wide range of popular football rights in Sweden. From 2025, Viaplay will show approximately 800 live matches spanning the women’s national team, the men’s and women’s Swedish Cup, and national youth teams and national futsal […]
The Randox Grand National at Aintree Racecourse on April 9th will receive worldwide TV exposure with around 30 broadcasters showcasing the one of world’s most famous jumps race to all around the globe. Forty runners and riders will take on 30 fences in the four-and-a-quarter mile race, with all eyes on Rachael Blackmore and her […]
Viaplay is opening a tech hub in Barcelona to bring together talents in product management, design and development to support its ongoing international expansion. The hub will be operational from June and Viaplay says it will “reinforce its profile as an attractive international tech employer, while accelerating the its capacity to innovate and deliver world-class […]
Nordic Entertainment Group (NENT Group) and TV 2 Danmark have agreed a settlement relating to NENT Group’s claim for damages submitted in 2006. TV 2 Danmark will pay NENT Group DKK 430 million (approximately €58m) as a full and final settlement of the case. NENT Group’s claim against TV 2 Danmark and its owner, the […]
Nordic Entertainment Group (NENT Group) has proposed a rebrand of the company to Viaplay Group. NENT Group says the proposal reflects its strategic focus on the Viaplay streaming service and its ongoing international expansion and continued Nordic growth. Viaplay is currently available in 11 countries, with at least 16 countries planned by the end of […]
Viaplay will be the exclusive streaming home in 10 European countries of the heavyweight boxing title fight between Tyson Fury and Dillian Whyte on April 23rd. Some 100,000 fans are expected to fill London’s Wembley Stadium for the historic showdown, with millions more watching around the world, as two of boxing’s heaviest hitters face off […]
Viaplay will be the live streaming home of all kickboxing and mixed martial arts (MMA) events from the Netherlands’ Enfusion and of Invicta FC, the all-female MMA promotion, in multiple European markets for the next three years. Viewers can follow over 40 shows from these two series featuring international fighting superstars. Based in the Netherlands, […]
The $30.5 million Dubai World Cup horse race will be showcased to a record number of broadcasters on March 26th. The Meydan Racecourse in the heart of Dubai will host six Group 1 contests, headlined by the $12 million Dubai World Cup, sponsored by Emirates Airline. Dubai Racing Club, working with its appointed distribution and […]
Viaplay has announced it will offer a number of live sports in its UK content line-up when it rolls out in the region in the second half of 2022. The company said it will initially focus on sports with an established Nordic connection and has secured long-term exclusive UK rights to IIHF ice hockey, ISU […]
Streaming services will be responsible for one-fifth of all sports rights spend this year across Europe’s largest markets according to Ampere Analysis research, covering nearly 1,300 rights deals. In the big five European markets –UK, Italy, Germany, France, and Spain – Ampere expects OTT platforms to account for 20 per cent of all spend on […]