Advanced Television

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Research: US pay-TV subs want SVoD add-ons

Findings from research firm Parks Associates indicates that 60 per cent of pay-TV subscribers (accounting for nearly half of US broadband households) are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription. The company’s study, Pay TV: Perception, Adoption, and Retention, notes that pay-TV providers are […]

February 4, 2021