Advanced Television

nexstar

Comscore, Nexstar cross-platform measurement deal

Comscore has announced a multi-year agreement with Nexstar on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing it with critical measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses in the US. Comscore has provided local market measurement to Nexstar since 2010, […]

January 23, 2024

CW taps iSpot as 1st measurement provider for LIV golf

iSpot, the real-time TV measurement company, and The CW – owned by Nexstar Media Group, America’s largest local television and media company with 200 broadcast stations in 116 markets – has announced that it would partner in order to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear […]

March 9, 2023

NewsNation launches connected TV apps

NewsNation, a Nexstar Media Group property and US cable news network, has announced the launch of all-new NewsNation-branded connected-television apps on a variety of major platforms, including Roku, Apple TV, Amazon Fire, Android TV and Samsung devices. The free NewsNation apps offer OTT viewers clips and highlights of the latest news from NewsNation and content […]

February 22, 2023

Nexstar Media Group to acquire The CW Network

Nexstar Media Group has entered into a definitive agreement to acquire a 75 per cent ownership interest in The CW Network. Warner Bros Discovery and Paramount Global the current co-owners of The CW, will each retain a 12.5 per cent ownership interest and continue to produce content for the broadcaster. Nexstar, together with its partner […]

August 15, 2022

The CW for sale?

AT&T’s WarnerMedia and ViacomCBS are exploring the potential sale of a significant stake (or all) of The CW Network, which they jointly own, according to reports. Nexstar Media Group, America’s largest local television and media company, is among the lead suitors. The report said an agreement could be reached soon, though the talks are tentative […]

January 7, 2022