Advanced Television

NextGen TV

NEXTGEN TV: Programme, platform initiatives

Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices […]

April 20, 2022By Colin Mann

Research: NEXTGEN TV generating interest

New NEXTGEN TV advertising, including Dolby commercials from its first consumer-facing marketing campaign which debuted on local television stations across the US, is resonating strongly with consumers, according to research conducted by Magid, in conjunction with Dolby Laboratories and the Pearl TV business group, the broadcaster coalition managing the rollout of broadcast technology standard NEXTGEN […]

March 31, 2022

NEXTGEN TV highlights industry momentum

The coalition of US broadcasters transitioning to digital television standard NEXTGEN TV has applauded the plans announced during CES 2022 by Hisense and MediaTek, and new field test data recently achieved by Sony Electronics at the ‘Motown 3.0 Open Test Track’ in Detroit, Mich. This testing by Sony’s HES-A engineering team further explores receiver options […]

January 6, 2022By Colin Mann

Synamedia partners with Howard NEXTGEN TV

Synamedia, the independent video software provider, has announced its participation in the Howard NEXTGEN TV Broadcast Collaborative bringing ATSC 3.0 to Washington, D.C. The Collaborative was established by Pearl TV in coordination with Howard University, one of the nation’s oldest Historically Black Colleges and Universities (HBCU). WHUT, the public broadcast television station owned by and […]

December 21, 2021

NEXTGEN TV launches in Washington, DC

Washington, D.C., television viewers can now experience the future of broadcast television as Howard University’s WHUT, two local network affiliate stations and two owned- and-operated network stations have launched NEXTGEN TV, using the ATSC 3.0 digital broadcast technology standard. Viewers in the Washington metro area can now find five channels over-the-air for free with NEXTGEN […]

December 17, 2021By Colin Mann

10 Houston stations launch NEXTGEN TV

Television viewers in Houston, the eighth-largest TV market in the US, can now experience the future of broadcast television as 10 local TV stations launch digital broadcast technology NEXTGEN TV, using the digital television standard ATSC 3.0. Now broadcasting in 35 markets, NEXTGEN TV is expected to reach 45 per cent of US television households […]

December 7, 2021By Colin Mann

NEXTGEN TV holiday brand marketing campaign

Pearl TV, a business organisation of US broadcast companies, has confirmed that broadcasters and consumer electronics manufacturers are building on the success and growth of the new standard and will introduce a NEXTGEN TV holiday brand marketing campaign to deepen consumer awareness and engagement. Commencing late November, it will highlight Dolby’s Sound Decisions campaign, which […]

November 18, 2021By Colin Mann

NEXTGEN TV rollout reaches Kansas City

Kansas City’s leading television stations have begun broadcasting in digital broadcast technology NEXTGEN TV, powered by the ATSC 3.0 standard. The launch in Kansas City follows a decade of development and months of planning and preparation by the local stations. KMCI-TV, owned by The E.W. Scripps Company, and KSMO-TV, owned by the Meredith Corporation, have […]

August 25, 2021By Colin Mann

NEXTGEN TV roll-out reaches Atlanta

Residents in the US city of Atlanta are to benefit from enhanced broadcast video as five television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. Atlanta – the seventh-ranked media market in the US – will now get the most out of live news, events, and sports programming, as […]

August 24, 2021By Colin Mann

Forecast: US tech industry revenue to hit $487bn in 2021

Retail sales revenue for the tech industry in the US will reach a record-breaking $487 billion (€413bn) in 2021 – a 7.5 per cent jump year-over-year – powered by consumer demand for tech related to work, school and lifestyle, according to a report by the Consumer Technology Association (CTA). “The pandemic strengthened consumers’ relationship with […]

July 20, 2021