Advanced Television

NFL

Prime Video’s TNF sees record US audience gains

Prime Video’s second season of exclusive Thursday Night Football (TNF) in the US saw substantial viewership gains and set multiple all-time marks for the most streamed NFL games in history. According to Nielsen, TNF on Prime Video registered a +24 per cent increase among total viewers over the previous season (11.86 million vs 9.58 million). […]

January 3, 2024

XFL merges with USFL

The United Football League (UFL), the spring US football league that will result from the merger of the XFL and USFL, has been unveiled. The 2024 season for the UFL is set to kick off on March 30th. Russ Brandon, former President and CEO of the XFL, will lead the UFL as President and CEO. […]

January 2, 2024

Forecast: More platforms to board sports streaming bandwagon

As 2023 draws to a close, Brad Altfest, Managing Director of Media and Entertainment at Agora, provider of real-time engagement solutions, has shared his industry predictions for the coming year. Below Altfest shares his thoughts on what’s next for streaming:  The growing importance of Ultra Low Latency (ULL) streaming in sports for the purposes of […]

December 14, 2023

ESPN draws best MNF audience since 1996

ESPN’s presentation of the Super Bowl LVII rematch between the Philadelphia Eagles and Kansas City Chiefs on November 21st was the most-watched Monday Night Football (MNF) game in 27 years, drawing more than 29 million viewers (ESPN, ABC, ESPN2, ESPN+, ESPN Deportes and NFL+) in the US. The audience of 29,021,000 viewers is the television […]

November 23, 2023

NFL Game Pass on YouTube in UK, Germany

DAZN, the sports streaming service, and YouTube, have partnered to make NFL Game Pass available as a Primetime Channel in the UK and Germany. Marking the launch of their global partnership, the companies say this collaboration is step forward in delivering premium sports content to American football enthusiasts in the UK and Germany as conveniently […]

November 17, 2023

Report: Cowboys games best for NFL advertisers

As the NFL season reaches the midway mark, iSpot, the attention measurement specialist, has taken the temperature of which brands/industries are advertising, what’s resonating with audiences and where viewers are tuning in the most. The Dallas Cowboys appeared in five of the top 10 most-viewed games in the US this season so far by TV […]

November 15, 2023

ESPN: Monday Night Football reaches 100m viewers

ESPN’s Monday Night Football has reached more than 100 million fans in the US and is achieving a record high weekly viewership, providing a foundation for success across the entire NFL on ESPN portfolio at the halfway point of the 2023 NFL Season. Multiple NFL on ESPN studio shows have scored their own individual viewership […]

November 14, 2023

StarHub launches MOLA Sport, MOLA Golf channels

StarHub has announced the launch of two MOLA channels, MOLA Sport and MOLA Golf, for the StarHub TV Sports+ bundles in Singapore. The addition of both channels brings key sports content including the Carabao Cup, the English Football League Championship (EFL), the PGA Tour, and the NFL to StarHub TV. “We pride ourselves in being […]

October 31, 2023

PSSI expands Eutelsat agreement

Eutelsat Communications has announced that PSSI Global Services has signed a new agreement, renewing and expanding a partnership for capacity on its Eutelsat 113 West A satellite. PSSI Global Services is a specialist in broadcast transmission solutions for major live sports events. With over 40 years of experience, along with the Pittsburg Teleport Gateway and […]

October 30, 2023

Report: US social viewership NFL, network news focused

Social video intelligence specialist Tubular Labs has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: NFL TV Rights Holders Grow Video Audience September marked the return of NFL […]

October 26, 2023