ThinkAnalytics, a specialist in TV content discovery, viewer data insights, and targeted advertising, has announced the appointment of media and advertising industry veteran, Matt Pagen, to its ThinkAdvertising team. Pagen joins Strategic Advisor Jo Kinsella in the continued expansion for ThinkAdvertising as the company continues to pave the way for innovation and growth in cross-platform […]

Nielsen, the specialist in audience measurement, data and analytics, is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark. This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing […]

YouTube has announced the launch of Primetime Channels in the UK, which allows users to browse, subscribe to and watch premium content from a range of streaming services, all within YouTube. At the same time, the offering provides media partners with a new way to reach wider audiences – increasing user engagement – and subscriptions […]

Samsung Ads has launched a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ premier content and provides another pathway to discovering new TV content, which may otherwise be missed […]

Nielsen, the audience measurement, data and analytics specialist, has announced that Karthik Rao has been named CEO, effective immediately. David Kenny, who has served as CEO since 2018, will assume the role of Executive Chairman. “Nielsen has been my home for most of my career, and I could not be more excited for this new […]

Gracenote, the global content solutions business unit of Nielsen, has unveiled a new programme developed to help content publishers and broadcasters of all sizes get their Free Ad-Supported Streaming TV (FAST) channels and programming distributed by major streaming platforms more easily. Leveraging advanced data enrichment services, the Gracenote FAST Programme aims to help Gracenote customers […]

Gracenote, the content solutions business unit of Nielsen, is helping Prisma Media, the French digital and magazine publisher group owned by Vivendi, transform its Télé-Loisirs offerings into go-to resources for what to watch on some of France’s most popular streaming video platforms. By providing comprehensive information and imagery for major SVoD catalogue programming including Prime […]

Nielsen has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape highlighting data and insights from Gracenote, Nielsen’s content solutions business unit. The report illuminates the surging number of programme titles and streaming video services, as well as the resulting challenges for viewers who now spend 10.5 minutes […]

Broadcast and cable’s share of viewing dropped below 50 per cent (to 49.6 per cent) in the US as streaming hit a new high in July, according to Nielsen. Broadcast’s share was 20 per cent in July, a new low, down from 20.8 per cent in June. Cable had a 29.6 per cent share, down […]

Audience measurement, data and analytics specialist Nielsen and French media company Groupe M6 are to cooperate to power Open Web digital measurement in France. The cooperation sees Groupe M6 become the first European publisher to help fuel Nielsen’s demographic data in its Identity System for French digital campaigns helping to provide a more precise measurement […]