Advanced Television


Nielsen: US takes viewing momentum into December

Nielsen’s December 2022 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8 per cent from the month prior. Similar to November 2022, December also recorded […]

January 20, 2023

Nielsen expands Netflix deal

Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. In the US, Netflix will subscribe to Nielsen’s National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights […]

January 19, 2023

Disney delivers its most-watched NFL Playoff since 1999

The Walt Disney Company presented its most-watched NFL Playoff game since 1999, delivering 30.6 million viewers across the US as the Dallas Cowboys beat the Tampa Bay Buccaneers on January 16th based on Nielsen fast nationals (ESPN, ABC, ESPN2, and ESPN+). The viewership of 30.6 million viewers bested all 18 Disney NFL Playoff games in […]

January 18, 2023

Prime Video’s Thursday Night Football delivers increased engagement

According to Nielsen Media Research, the inaugural season of Thursday Night Football on Prime Video featured the most streamed NFL contests ever and attracted audiences that were considerably younger, watched more minutes of the game, and commanded higher household incomes than NFL viewers on broadcast and cable platforms. Thursday Night Football finished the season with the […]

January 10, 2023

Nielsen confirms ONE Ads market availability

Audience measurement, data and analytics specialist Nielsen has confirmed that Nielsen ONE Ads will be available market wide on January 11th. Nielsen ONE Ads is the latest innovation in measurement, providing what the company says is a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the US. Nielsen […]

January 5, 2023

Report: US TV viewing surged in November

Nielsen’s latest report from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming usage in the US, revealed that time spent watching television climbed considerably in November, marking the second-highest month of overall TV consumption in 2022, behind January. The Gauge reported five days in November with over 100 billion minutes of […]

December 16, 2022

Truthset Data Collective emerges from beta

Truthset, the data validation-as-a-service offering, has announced the Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to help all participating companies and the industry at large transact on data with the highest degree of accuracy and quality possible. Initially created as an exchange for a […]

December 9, 2022

Report: Streaming 37% of US TV viewing in October

Time spent watching television climbed for the second consecutive month in the US during October according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. The 2.2 per cent monthly increase in TV consumption was underpinned by the nearly 10 per cent jump in broadcast viewing compared to September, bringing the category up to […]

November 18, 2022

TelevisaUnivision selects Nielsen ONE

Nielsen has announced that TelevisaUnivision, the Spanish-language media and content company, has signed a multi-year agreement to use Nielsen ONE, the company’s cross-platform measurement solution to be released in December. As part of the new agreement, which commences in January 2023, TelevisaUnivision will utilise the full suite of solutions under Nielsen ONE, along with Nielsen […]

October 26, 2022

Data: Streaming nears 40% of total TV usage

Media measurement company Nielsen’s latest monthly total TV and streaming snapshot report, The Gauge, reveals that streaming remained the most-watched TV format in September, capturing 36.9 per cent of overall television usage and marking another record-high share for the category. Broadcast also saw an increase in September with its share of TV climbing to 24.2 […]

October 20, 2022