Audience measurement specialist Nielsen has been selected to participate in TikTok’s Media Mix Modelling programme, which brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform. Nielsen and TikTok have worked […]

The Gauge, the monthly total US TV viewing snapshot from Nielsen, revealed that streaming reached another record high in April, capturing 30.4 per cent of total TV viewing and surpassing its previous record of 29.7 per cent set in March 2022. While overall TV viewing dropped by 2.1 per cent from March, streaming volume in […]

Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]

According to data from Nielsen’s The Gauge, overall TV viewing declined in the US in March 2022, but the share of that overall viewing saw an increased use of streaming services. Streamers (and cable) saw their share rise while gaming and conventional broadcast TV fell back, says Nielsen. Broadcast’s share declined with the end of […]

The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]

A private equity consortium is to buy Nielsen for $16 billion (€14.3bn). A group of VCs led by Elliott Management and Brookfield Asset Management will pay $28 a share, up 10 per cent on their initial and a 60 per cent premium on the stock before the offer was launched. Taking the business private, the […]

Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]

Nielsen has announced that The Gauge, its monthly total TV and streaming snapshot, revealed that in February 2022, both cable and broadcast news viewing in the US spiked as Russia invaded Ukraine. Cable viewing increased 54 per cent during the last week of February, helping news gain one-fourth of all cable consumption, representing a 16.5 […]