By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]

Viewership in the US for ESPN’s Sunday Night Baseball – Major League Baseball’s (MLB) marquee national game of the week – started up 17 per cent from last year, according to Nielsen. The St Louis Cardinals vs Los Angeles Dodgers game averaged 1,821,000 viewers on March 31st, peaking with 2,360,000 viewers at 9:45pm ET. The […]

Nielsen, the specialist in audience measurement, data and analytics, has announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will now leverage Nielsen’s local OTT measurement, which measures local audiences across both […]

Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift. The combination of these solutions […]

Content solutions specialist Gracenote is helping TV providers optimise their user experiences by providing the most accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVoD) and linear (FAST) content availability. The Gracenote solutions pair TV, movie and sports programming availability data with normalised programme metadata to ensure that streaming aggregators, digital platforms and MVPDs […]

The premiere of The Walking Dead: The Ones Who Live set all-time records for both viewership and customer acquisition on AMC+ and is the #1 US cable drama premiere of the 2023/24 television season in key demos. The debut episode delivered nearly 3 million premiere night viewers in Nielsen live+3 ratings, the biggest premiere night […]

Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping its descriptive metadata around entertainment content.Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organised hierarchically from broad, high-level concepts (Level 1) to more […]

Winter weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership by 3.7 per cent acros the US in January, according to Nielsen’s The Gauge report. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4 per cent above its level in 2023 – a […]

Nielsen has announced that its Pacific Broadcaster & Publisher Lead, Tony Boyte, will be reducing duties before stepping down in April. Replacing him will be Scott Gillham, who brings more than 20 years of Nielsen experience to the role. Nielsen Pacific Managing Director, Monique Perry, commented: “I would like to thank Tony for his leadership […]

Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK. This […]