Advanced Television

nielsen

Nielsen debuts Nielsen ONE Content Alpha

Nielsen has introduced Nielsen ONE Content Alpha, a cross-platform solution delivering measurement of content viewing across all device types. Nielsen ONE Content is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. The Alpha, which is initially focused on programme level measurement across platforms, is the […]

May 3, 2023

Report: Marketers question streaming effectiveness

Findings from audience measurement, data and analytics specialist Nielsen’s 2023 Annual Marketing Report, indicate that 84 per cent of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49 per cent of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly […]

April 26, 2023

Nielsen receives MRC accreditation

Nielsen has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider in the US to be accredited by the MRC. Following the November 2022 audit of Nielsen’s National TV Audience Measurement service, the MRC engaged independent auditors to review Nielsen’s progress against […]

April 18, 2023

Gracenote joins EIDR Board

Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) Board. The organisations will partner on new ways to help the media and entertainment industry improve workflow efficiencies through automation, drive program discoverability and optimise return on content investment – key business imperatives in the streaming age. “I am thrilled […]

April 13, 2023

Nielsen reports comparable metrics for local OTT

For the first time, Nielsen has introduced comparable reporting of local US television’s OTT streaming apps when delivered via connected TV devices, apps and/or websites and viewed on the TV. The new capability includes feeds that have unique, streamed content that is not available on the station’s over-the-air channels or direct-to-cable station feeds. By capturing […]

April 11, 2023

Data: Streaming continues to make waves in US

The Gauge, audience measurement, data and analytics firm Nielsen’s monthly visualisation of total TV and streaming consumption in the US, revealed in the February 2023 report that time spent watching TV fell 5.1 per cent from January to February, in line with the seasonality of viewing behaviour for this time of year. This monthly decline […]

March 17, 2023

Nielsen: Prime Video viewing up, Disney+ down in Jan

Nielsen’s January 2023 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that January was defined by heavy TV usage, most notably of sports and broadcast content, and overall viewing was up 1.3 per cent compared to December 2022. Despite the monthly increase of […]

February 17, 2023

Nielsen: US takes viewing momentum into December

Nielsen’s December 2022 TV usage summary from The Gauge, the media measurement company’s monthly snapshot of total TV and streaming consumption in the US, revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8 per cent from the month prior. Similar to November 2022, December also recorded […]

January 20, 2023

Nielsen expands Netflix deal

Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. In the US, Netflix will subscribe to Nielsen’s National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights […]

January 19, 2023

Disney delivers its most-watched NFL Playoff since 1999

The Walt Disney Company presented its most-watched NFL Playoff game since 1999, delivering 30.6 million viewers across the US as the Dallas Cowboys beat the Tampa Bay Buccaneers on January 16th based on Nielsen fast nationals (ESPN, ABC, ESPN2, and ESPN+). The viewership of 30.6 million viewers bested all 18 Disney NFL Playoff games in […]

January 18, 2023