Nielsen’s Diverse Intelligence Series report, Amplifying Black voices in media: Creating informed, thoughtful and authentic experiences, explores why 2022 saw a 10 percentage point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. The report delves into the reasons behind this decline, examining the […]
Gracenote, the content solutions pillar of Nielsen, has debuted Gracenote Studio Solutions, a portfolio of offerings designed to help Hollywood streamline content operations and optimise internal processes. The new product suite provides entertainment professionals focused on creative development, production, business affairs and legal with critical data accessible through powerful tools to inform smarter decision-making. Gracenote […]
Audience measurement, data and analytics specialist Nielsen has confirmed that streaming platform Roku will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings. Marketers running ads with Roku can now deduplicate campaign reach and frequency across all four screens in the home. Nielsen Four-Screen […]
Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 per cent of overall television consumption in the US in August, marking another record-high share for the format and its second month as the top TV viewing category. Broadcast and cable each gained […]
Inclusion of Hispanic talent in front and behind the camera in streaming programmes has a direct correlation on the bingeability and cultural watchability i.e., Hispanic share of the audience of content for Latinos and all audiences, according to audience measurement, data and analytics specialist Nielsen’s latest Diverse Intelligence Series (DIS) report: Latino Led Content and […]
The Coalition for Innovative Media Measurement (CIMM) has announced the appointment of Pete Doe, Chief Research Officer at Xandr to its Board of Directors. Doe was selected and appointed following votes by the Advertising Research Foundation and by CIMM’s Board, in August. With more than 30 years of experience in market research, audience measurement, and […]
Nielsen has revealed that, according to Ad Intel data, advertising investment across key media in the UK increased during the first six months of 2022 returning to pre-pandemic levels of spend. Digital display, Outdoor and Cinema stood out in the first two quarters of 2022 in terms of per cent increase year on year. Nielsen […]
Shareholders of audience measurement, data and analytics specialist Nielsen have approved the previously announced agreement for Nielsen to be acquired by a private equity consortium composed of Evergreen Coast Capital Corp.an affiliate of Elliott Investment Management and Brookfield Business Partners together with institutional partners. Shareholders approved the $28 (€27.93) per share in an all-cash transaction valued […]
iSpot, the real-time TV measurement company, has hired Will Waldron, a veteran US Census Bureau supervisory statistician, as vice president of research to oversee statistical quality standards and methodological practices of its television ratings and ad measurement products. In this role, Waldron will focus on data fidelity, measurement veracity and ratings reliability. He will have […]
Nielsen has revealed that streaming usage surpassed cable in July to claim the largest share of US television viewing for the first time, according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. Streaming represented a record 34.8 per cent share of total television consumption, while cable and broadcast came in at 34.4 per […]