Nielsen has announced that The Gauge, its monthly total TV and streaming snapshot, revealed that in February 2022, both cable and broadcast news viewing in the US spiked as Russia invaded Ukraine. Cable viewing increased 54 per cent during the last week of February, helping news gain one-fourth of all cable consumption, representing a 16.5 […]
The Weather Channel is unhappy with ratings assessments from Nielsen. The channel, owned by CF Entertainment and Bryon Allen’s media conglomerate, is alleging that Nielsen suffers a flaw in its systems. The action, which was lodged in an Illinois court on March 16th, argues that Nielson cannot handle the complexity of today’s viewing habits. “[The] […]
Nielsen is to be acquired in a $15 billion (€13.6bn) deal from a consortium of private equity buyers led by Elliott Management and Brookfield Asset Management. Elliott and Brookfield are reported as finalising a financing with multiple banks, reports the FT. Its sources said the transaction could still fail and talks are ongoing. A deal […]
Nielsen has filed a patent-infringement suit against TVSquared alleging a technique for measuring audience exposure across platforms while protecting personal information has been infringed. Nielsen is seeking to recover damages, including lost profits. TVSquared was acquired last month about $160 million (€146.1m) by Innovid, to build “a new currency-grade standard for cross-platform TV measurement”. “We […]
Disney Advertising is building expanded solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media. “There is a big difference between currency and measurement and as the industry continues to evolve – the only constant is change,” said Lisa Valentino, EVP, Client Solutions & Addressable […]
Italy’s Communications Authority (AgCom) claims that sports streaming platform DAZN inflated its viewing figures by over 50 per cent. This is the conclusion of an investigation launched by AgCom last September “to verify the methodology used by DAZN to measure the audience of Serie A football in order to ascertain the reliability of the data […]
CNN President Jeff Zucker has quit after admitting to an undisclosed relationship with a colleague. “As part of the investigation into Chris Cuomo’s tenure at CNN, I was asked about a consensual relationship with my closest colleague, someone I have worked with for more than 20 years. I acknowledged the relationship evolved in recent years. […]
Streaming platform and device specialist Roku has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView ad buying platform, making it the first such platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age and gender demographic, such as adults ages 18 to 49, and pay only […]
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, audience measurement, data and analytics specialist Nielsen is launching Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. Claimed as a first-of-its-kind […]
Content solutions specialist Gracenote has unveiled Audience Predict, a content analytics tool that forecasts potential future entertainment programming performance. Leveraging Gracenote content metadata, currency-grade syndicated Nielsen audience measurement data and advanced machine learning technology, Audience Predict is designed to equip content distributors and owners with predictive insights to make strategic decisions that maximise return on […]