TIGA, the trade association representing the video games industry, has released a Business Opinion Survey (BOS) which shows that 68 per cent of respondents plan to grow their organisation’s workforce during 2022. Additionally, 70 per cent of respondents consider that the UK has a favourable business and economic environment for the games industry. TIGA’s research […]

Diverging from the sharp gain in momentum in advertising and marketing spending in 2021, consumer time spent with media registered a more modest uptick, similar to pre-pandemic trends through 2019 when signs of device penetration saturation began to emerge, according to research by PQ Media, a media economist. Global consumer media usage, including all digital […]

Video game convention E3 will not be held as an in-person event in LA in June 2022, for the third year in a row. The decision was due to health risks surrounding Covid-19 and the “safety of exhibitors and attendees”, said organisers the Entertainment Software Association (ESA) Last year the event was held digitally with […]

Analysis from investment bank Berenberg says that video games’ share of consumer entertainment time and budget continues to grow. Duel console ownership, frequency of digital content purchases and time spent playing games are all up compared to 2020 and meaningfully above 2019. The analysis suggests that Netflix’s ambitions in the sector will, in the short […]

The technology, media and telecommunications (TMT) practice at Deloitte, has revealed its predictions for the sector in 2022. These include: No mid-life crisis for the games console: Market revenues will top £60 billion as device reaches half century Deloitte predicts that the games console market will generate £60.6 billion in 2022, up 10 per cent […]

Researchers at Analysys Mason (AM) says the gaming sector will see more direct activity from major telcos. AM predicts that 2022 will see operators diversifying their strategies to try and capture a slice of the $180 billion being generated by gaming businesses. Martin Scott, lead analyst for AM’s media and pay-TV research division believes that […]

According to findings from research firm Interpret, TV and movie viewing has become a smaller portion of consumers’ overall weekly entertainment time over the past two years. At the same time, the share of weekly time spent on other entertainment pursuits, particularly digital activities, has increased. The net result is an increased diversity in time […]

According to research by Interpret, across markets including the UK, US, Germany and Japan, anime viewers are twice as likely to watch eSports as non-viewers. In addition to eSports, anime viewers spend more on online gaming than non-viewers. According to Interpret’s Global Animeasure 2021 report, anime viewers are more likely to play video games (they […]