Advanced Television

NPD Group

Research: SVoD users becoming more price-sensitive

According to research firm The NPD Group, from October 2021 to April 2022, cost went from the #4 reason for cancelling SVoD services to #2. Furthermore, based on the latest TV Switching Study, consumers are also increasingly signing up for services based on promotional or discounted offers. “In the last several months consumers have had […]

June 24, 2022

Research: SVoD service stacking rebounding in US

According to research from The NPD Group’s TV Switching Study, SVoD viewers in the US are using slightly more SVoD services than a year ago, with viewers churning through streaming TV services less frequently than they were during the first year of the pandemic. This is especially true among households with children below the age of 18. […]

May 24, 2022

Report: Half US homes receive true broadband Internet

Despite the growing reliance on connected technology, the new Broadband America report from The NPD Group reveals that only 50 per cent of homes in the continental US have true broadband speed of 25Mbps download or higher. In fact, 34 per cent of homes receive internet access at speeds of less than 5Mbps, including 15 […]

March 10, 2022

Study: US users bundling 7 video services

2020 has seen an accelerated transition of viewing from traditional channels to free and subscription streaming video services, as consumers had more options to choose from and more time at home under Covid restrictions, according to The NPD Group’s new TV Switching Study, which tracks changes in the ways US consumers view and buy digital […]

December 15, 2020

Report: Video games boom to continue

According to data from market measurement company NPD Group, total spending on video games increased by 14 per cent year-on-year in October, of which 12 per cent was for video game content, 22 per cent for video game accessories and 42 per cent for video game hardware. A note from investment bank Exane/BNPP says that, […]

November 17, 2020By Chris Forrester