Advanced Television

NPD

IRI, NPD rebrand as Circana

Following their merger in August 2022, Information Resources Inc (IRI) and The NPD Group have unveiled a new combined company name and brand identity: Circana. Circana will serve as an advisor on the complexity of consumer behaviour. Through advanced analytics, cross-industry data and expertise, the compnay will aim to provide clarity that helps clients take […]

March 8, 2023

Research: TV, movies take 30% of US entertainment time

Reported time spent watching TV shows and movies in the US in the first half of 2021 rose 4 per cent over last year, as screen-entertainment spending declined by 1 per cent. Viewing hours from January through June 2021 made up nearly one-third (30 per cent) of the time US consumers spent entertaining themselves, according […]

September 15, 2021

Report: 1bn+ connected devices in US homes

Consumer technology sales have seen historic growth since the pandemic began as consumers purchased new products to meet their growing technology needs or upgraded existing devices. While the Covid-19 pandemic turned homes into places of work, school, entertainment, and rest, the devices leveraged

April 26, 2021

Research: US consumers buying larger TVs

Over the last several years American TV screens have been inching up in size. Overall, installed TVs in the US are larger – 15 per cent are 60 inches or larger, up from 11 per cent a year ago – and newer – the average age is 4.9 years, down from 5.4 years last year […]

January 1, 2021