Analysis: Local Originals mean smaller Netflix ad-tier discount
Commissioning data from November 2022 analysed by Ampere Analysis showed that there was a negative correlation between the volume of upcoming Netflix Originals, and the level of discount Netflix is offering for subscription to its new ad-funded tier in non-English speaking markets. According to Senior Analyst Olivia Deane, throughout 2022 Netflix made increasing efforts in […]
December 8, 2022By Colin Mann