Advanced Television

Olympics

Survey: US sports fans prefer ad experience on OTT over linear

Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]

April 29, 2022

Surf Channel, Rakuten TV premiere Barcelona Surf Destination

Rakuten TV, in association with Surf Channel, have confirmed the release of the new documentary, Barcelona Surf Destination, which will be available on the platform from April 29th. For the first time in history, surfing is an Olympic sport and following the Tokyo 2021 Olympic Games, it has its first champion, Ítalo Ferreira. The Brazilian […]

April 28, 2022

Women’s Sports Network teams with Athletes Unlimited, Octagon and more

Media venture studio FAST Studios has announced partnerships with four key leagues and sports organizations to expand the programming slate for the upcoming Women’s Sports Network, a free, ad-supported, 24/7 streaming destination dedicated exclusively to women’s sports. The Women’s Sports Network will welcome content from athlete-driven organization Athletes Unlimited, a network of player driven sports […]

April 22, 2022

Report: UK 5G usage overtakes 3G

Findings from UK mobile telco Three’s report, Mobile Britain 2022, showing how Brits have been swiping, sharing and connecting, reveals a 5G boom in the last year, with usage increasing by 385 per cent on Three’s superfast network. 5G data carried on Three’s network is now more than double that of 3G – overtaking it […]

April 13, 2022

Report: US streamers spending big on sports

The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]

March 23, 2022

iSpot acquires Tunity

Marking its third major acquisition in 14 months, real-time TV measurement company iSpot is expanding its cross-platform viewing verification capabilities through the acquisition of Tunity, the TV-viewing solutions and analytics company that measures consumer viewing habits in public locations nationwide. In Tunity, iSpot says it picks up an innovative company with network and brand adoption […]

March 3, 2022

Discovery reports “exceptional year”

Discovery has reported financial results for the quarter and year ended December 31st 2021. David Zaslav, President and Chief Executive Officer of Discovery, said: “2021 was by all measures an exceptional year for our company, in which we achieved significant operational, financial, and strategic objectives. We grew our global DTC paying subscribers to 22 million, […]

February 24, 2022

Discovery sees record Winter Olympics engagement

Discovery has reported record Olympic Winter Games viewership and engagement on its digital platforms, as the household appeal of discovery+ drove significantly higher consumption and numbers of new paid subscribers compared to PyeongChang 2018. Concluding on February 20th, Beijing 2022 produced strong results across Discovery’s European television network and streaming products. discovery+ drove an increased […]

February 23, 2022

NBC Sports selected Avid storage for Winter Games

NBC Sports selected Avid to provide media creation and storage solutions for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20. The announcement was made by Darryl Jefferson, VP of Post Operations and Digital Workflow, NBC Sports & Olympics, and Jeff Rosica, CEO and President, Avid. NBCUniversal provides coverage of the […]

February 23, 2022

Discovery offers insider view into Winter Games opening

As Olympic Winter Games Beijing 2022 draws to a close, Discovery has announced a new documentary series Behind the Opening Ceremony: The Director’s Cut. Giving viewers the opportunity to step into all the performance and planning in the lead up the Games’ stunning opening spectacle, the documentary offers unprecedented access to key individuals involved in […]

February 18, 2022