Findings from technology research and advisory group Omdia show that TikTok has leapfrogged Netflix to become the second most popular service in the US, with only YouTube retaining the crown for under-35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia’s latest consumer […]

The connected car market is the latest battleground for media companies, as they prepare to fight for a piece of an addressable market that will be comparable in scale to that of pay-TV set-top boxes by 2025, according to Omdia research. Omdia expects connected car numbers to increase from 230 million in 2021 to reach […]

In the next five years, online advertising revenues will almost double from $190 billion (€194bn) in 2022 to $362 billion in 2027 according to findings from technology research and advisory group Omdia. “Netflix is expected to generate just under a quarter of its revenue from advertising by 2027 in the US,” advises Maria Rua Aguete, […]

The global uptake of wireless 5G networks is now doubling every year to reach 813 million connections by the end of the second quarter of 2022, according to data from research firm Omdia and trade organisation 5G Americas. 5G connections will reach 1.1 billion by the end of 2022. “The progress of 5G continues throughout […]

The global smart home market is expected to experience consecutive years of softening growth starting in 2021 before an upward trajectory resumes in 2023 according to Omdia. The downward trend is attributed to a combination of factors including wage stagnation, increased unemployment and a large decline in projected retail sales, especially in 2022. Strong growth, […]

Findings from research and advisory group Omdia indicate that nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe and Australia with online long form and social media video viewing growing beyond the previous year’s boom in viewing time. Omdia’s new Cross-Platform Television Viewing Time Report […]

A report from analysts at Omdia says that Display shipments for applications featuring near-eye displays are expected to reach 25.3 million units in 2022, up 73.8 per cent year-over-year (YoY), before reaching 139 million units in 2028. The analysis comes from Omdia’s latest Near Eye Display for XR Application Report – 2022. Considering the complexity […]

Research shows that online video subscription numbers continue to grow worldwide at impressive levels. Omdia’s Global: Pay TV & Online Video report finds that the global total increased from 1.14 billion at end-2020 to 1.34 billion at end-2021, up 17.7 per cent year-on-year. Omdia is forecasting a further 10.5 per cent growth in 2022 to […]

After three full years of growth, global wireless 5G adoption has reached a rapid acceleration phase, touching a noteworthy milestone of 701 million connections by the end of the first quarter of 2022. Omdia data forecast global connections will reach 1.2 billion by the end of this year, said 5G Americas, the wireless industry trade […]

Reporting on the most up-to-date pay-TV and OTT research at the Connected TV World Summit in London, Omdia Senior Director Maria Rua Aguete told delegates that the number of people paying for video services in the UK had “increased 11 per cent over the last year and quarter on quarter since April 2021.” According to […]