Global online video advertising revenue will grow from $70 billion (€57.7bn) in 2020 to $120 billion by the end of 2024 according to Omdia’s latest Global Online Video Advertising report. Driven by the post-Covid-19 online video
The number of OTT video services used per OTT video user has risen to more than 7.2 different services per month in the US, according to data from research firm Omdia. The increase in online video usage across the globe in 2020 has been driven by a greater uptake of subscription video platforms, which in […]
More than three out of every four (76 per cent) broadband service providers have either started to implement open standards development organisation the Broadband Forum’s User Services Platform (USP) or plan to do so in the next year, according to a new report. Respondents to a major new study
SVoDs will have much slower growth in 2021 after the record-breaking 2020, according to Omdia. While global OTT TV subscriptions rose from 849 million in 2019 to 1.06 billion last year – overtaking global pay-TV numbers – growth is likely to be relatively slower this year, with the overall number rising to 1.14 billion. Traditional […]
In 2019, the top-10 US movies earned 69.2 per cent of their total box office gross revenue in the first two weeks of release, according to the latest report – Movie Windows – Adapting for the Future – from consultancy firm Omdia. This compares to 63.1 per cent for the films ranked between 41 and […]
Households living under lockdown have binged content like never before, driving significant uptake of both incumbent and newly-launched SVoD services. But having already exhausted the pool of new households to sell to, SVoD services must brace themselves for a much slower 2021, advises Maria Rua Aguete, Senior Director, Media and Entertainment at analyst firm Omdia, […]
The global cinema industry is set to lose $32 billion (€26.4bn) in 2020 as a result of the Covid-19 pandemic a 71.5 per cent reduction in box office revenue compared to 2019, according to Omdia’s latest Movie Windows: Adapting for the future report. Box office revenue has dipped below $13 billion for the first time […]
Paul Gray, Omdia Senior Research Manager, speaking at Spain’s UHD Summit, said that while the broadcasting of 4K material had been badly impacted by the pandemic and the cancellation of global sporting events, he was confident that 2021 would be “tremendous” year for the take-up of 4K. “The next two years will be a marketer’s […]
Maria Rua Aguete, Senior Research Director at Omdia, speaking at the 4K HDR Summit’s virtual edition, said that viewers in the US and Western Europe are increasingly enjoying 4K television. She says that the US ownership of 4K is currently at 52 per cent. Western Europe is at 38 per cent, and will take about […]
Overlapping ecosystems are to dominate entertainment service strategy in 2021, with games, audio, and video set to come under one provider, suggests a report from consultancy firm Omdia. According to Maria Rua Aguete, Senior Research Director at Omdia, vertical integration and commoditisation of IP will come under renewed focus. The report, 2021 Trends to Watch: […]