Astro, the Malaysian digital streaming and content company, has launched new channel, Astro Premier as the destination for all premium content locally and regionally. Available to all Astro customers until February 1st 2024, Astro Premier offers Astro Originals’ complete library of popular series. The channel will showcase a selection of content with the latest Astro […]

Findings from audience measurement, data and analytics specialist Nielsen’s 2023 Annual Marketing Report, indicate that 84 per cent of marketers are including streaming platforms in their media planning to meet their audiences, yet only 49 per cent of survey respondents view OTT and CTV as effective advertising channels. The fifth annual report, which surveyed nearly […]

Gracenote, the content solutions unit of Nielsen, says it is paving the way for programming sources to drive the success of their entertainment offerings and improve ROI in the streaming-first world with the launch of Gracenote ID Distribution System. This enables programme owners and creators to leverage Gracenote IDs to manage their content, streamline distribution […]

Reports have emerged that the UK government plans to regulate global OTT services in the same way as linear broadcasters. The plans would see broadcast regulator Ofcom extend the same control over on-demand services, allowing it to rule on complaints over bias and inaccuracy, for example. It is anticipated that the proposals will feature in […]

On-demand and OTT specialist Simplestream and media solutions provider VISTA Worldlink have formed a strategic partnership for the US market, with VISTA now offering Simplestream’s App Platform as part of its VIBE (Video Internet Broadcast Eco-system) end-to-end service for both new and existing customers. The partnership will enable VISTA to combine the elements of traditional […]