Advanced Television

One Platform.

GM becomes first ‘NBCUnified’ client

NBCUniversal has confirmed that automotive manufacturer General Motors (GM) will become the first brand to integrate with NBCUnified, its holistic first-party data and identity platform that unites NBCUniversal’s network of consumer touchpoints into a scaled offering for marketers within One Platform, its industry standard for buying and selling premium video. GM’s integration with NBCUnified is […]

September 13, 2022

NBCU names 1st One Platform partner

NBCUniversal has agreed what it describes a “multi-year landmark deal” with that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform. will support NBCUniversal’s audience verification initiatives for both ads and programme ratings. These currency tests will […]

January 13, 2022