Advanced Television

OneView

Camelot selects OneView by Roku

Camelot Strategic Marketing & Media and Roku has announced that Camelot is the first agency to join a new certified partner programme to use OneView to help small and medium-sized businesses (SMBs) accelerate investment in TV streaming advertising. As an early adopter and first certified partner, Camelot will use the data, tech, and tools from […]

September 9, 2022

Roku OneView launches Nielsen DAR audience guarantees

Streaming platform and device specialist Roku has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView ad buying platform, making it the first such platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age and gender demographic, such as adults ages 18 to 49, and pay only […]

February 2, 2022