Advanced Television

Oscar Mayo

La Liga TV ad revenues on the rise

La Liga TV advertising revenues for this season are up 20 per cent on the previous season, as fans unable to attend live matches watch on TV, boosting audiences worldwide. La Liga has secured revenues from short ads and sponsorships worth €110 million for the 2020-2021 season, said Oscar Mayo, La Liga’s International Development Director, […]

September 4, 2020From David Del Valle in Madrid