OzTAM has introduced connected TV (CTV) co-viewing data to its Video Player Measurement (VPM) Report. This enhancement evolves the VPM service from a 1:1 people-to-device measure for broadcaster VoD (BVoD) to reflect that people often watch BVoD content together on a CTV. Co-viewing expands on the demographic profiles that OzTAM introduced to the VPM service […]