Advanced Television

Padel

Hexagon Cup renews partnership with Story10

Hexagon Cup, the padel event for teams, has renewed its partnership with Story10, the sports video production and distribution agency, to increase international exposure and drive further awareness of the Alpine Hexagon Cup 2025. The extended partnership will see Story10 continue to distribute and promote highlights from the second edition of the Hexagon Cup event […]

January 29, 2025

Hexagon Cup: 38 broadcast partners for 2025

The Alpine Hexagon Cup 2025, the leading padel competition, is set to reach over 825 million households worldwide through a global network of 38 broadcast partners having renewed key partnerships from the inaugural event and signing key new deals. The Hexagon Cup 2025 will deliver free-to-air live access to every match globally (excluding the US) […]

January 28, 2025

Hexagon Cup renews ITV broadcasting deal

The Hexagon Cup has announced the renewal of its partnership with ITV as broadcasting rights holder for the second edition of the padel tournament, ensuring fans across the UK can enjoy free-to-air extensive coverage of the tournament’s second edition, taking place from January 29th to February 2nd, in Madrid, Spain. 2024 marked the first time […]

January 22, 2025By Nik Roseveare

Joshua joins Murray as co-owner of Hexagon Cup team AD/vantage

Two-time heavyweight boxing world champion Anthony Joshua has joined forces with tennis legend Andy Murray as a new Co-Owner of Team AD/vantage, the inaugural winners of the world’s leading professional padel team competition, the Hexagon Cup. Following in fellow British sporting great Andy Murray’s footsteps, Joshua is the latest global sporting icon to align with […]

January 13, 2025

Alpine renews headline sponsorship of Hexagon Cup in 2025

Alpine is continuing its commitment in padel by becoming title the sponsor of the opening tournament of the international season: the Hexagon Cup. While the first edition of the Hexagon Cup attracted 28,000 visitors, Alpine is strengthening its support for the tournament, which will become the Alpine Hexagon Cup in 2025. At next year’s event, […]

December 19, 2024

Hexagon Cup renews DAZN deal

DAZN, the sports streaming platform, will, for the second consecutive year, be the global home of the Hexagon Cup, the padel tournament that begins on January 29th in Madrid. DAZN will broadcast all matches from the second edition of the Hexagon Cup live (excluding the US), making them available to watch for free. DAZN’s users […]

October 28, 2024

Krü Esports joins Hexagon Cup with Krü Padel by Taktika Team

Hexagon Cup, the padel tournament, has announced the addition of a seventh team to its second edition, set to take place from January 29th to February 2nd 2025, at the Madrid Arena: Krü Padel by Taktika, owned by Krü Esports, the esports club of Sergio Agüero and Leo Messi. The club of the acclaimed Argentinian […]

September 27, 2024

Thams named Commercial MD of Hexagon Cup

Astrid Thams has been named the Commercial Managing Director of Hexagon Cup, joining Sergio Lewin, Operations and Sporting Managing Director, in leading the team-based padel competition. Thams’ extensive experience includes working with some of the world’s most influential sports organisations, from her role in global licensing strategy at Real Madrid, to her leadership at Adidas, […]

September 17, 2024

DAZN rolls out 10 new FTA channels

DAZN, the sports streaming platform, has announced the launch of 10 new FTA channels, in collaboration with Amagi, to further scale up its free sports offer. Shay Segev, DAZN Group CEO, said: “Through DAZN’s free tier, fans will be able to access a huge range of sport for free, including even more of the best […]

May 17, 2024

Hexagon Cup returning in 2025

The organisers of the Hexagon Cup have confirmed that the innovative teams competition will return to Madrid Arena in 2025, following the success of its inaugural event. The second edition Hexagon Cup is expected to take place from January 31st to February 4th 2025. Simon Freer, Hexagon Cup Chairman, commented: “We are thrilled to announce […]

April 10, 2024