Barbara Lange, SMPTE’s executive director, suggests in a piece in the latest edition of SMPTE News that while many will consider the past year or so as a “lost year” because of the Covid pandemic, in fact, it has lead to exceptional creativity and innovation across the industry. “Covid-19 was the biggest disruptor of the […]
As more Americans are approaching what their lives looked like before Covid, their attitudes are beginning to return to normal. However, Hub Entertainment Research’s newest wave of Predicting the Pandemic study shows there’s evidence that many changes in behaviour – including some of those most disruptive to the entertainment industry – are here to stay. […]
Digital media quality specialist Integral Ad Science has released its Pandemic Effects: Shifting Consumer Priorities report, which examines how UK consumer behaviour and spending habits will change as Covid-19 restrictions ease, providing insights for marketers on how they can best engage consumers through digital channels. Among the findings: Online streaming surged during lockdown: When reflecting […]
Personalised smart services specialist Plume has released data and insights into smart home trends resulting from increases in the number of devices, types of devices, hours used and data used across smart homes. This comes as it surpasses what it says is a major milestone: more than 1 billion unique client devices have been managed […]
Veset is powering a new channel dedicated to fine wine created by 67 Pall Mall. Founded by Grant Ashton, the Club was created to offer its members a diverse wine experience, showcasing the lesser-known to the most iconic wines. The Club offers over 6,000 wines from 50 countries. Faced with the challenge of pandemic, 67 Pall Mall […]
The move to handling essential elements of everyday life online, prompted by the Global Covid-19 pandemic, will remain a fundamental reality for people around the world long after the pandemic has passed, a comprehensive new consumer report by Ericsson predicts. The Ericsson ConsumerLab report, The Future Urban Reality, is Ericsson’s largest consumer study to date. […]
According to the latest Consumer Technologies report from advisory firm, ABI Research, most consumer devices and services, especially 5G smartphones, accessories, and Virtual Reality (VR) Head-Mounted Displays (HMDs), will remain healthy in terms of shipments in 2021 as the global economy recovers from the effects of the pandemic. Major players, including Apple, Qualcomm, Sony, and […]
Research from programmatic video platform Tremor Video and ad platform Unruly reveals that 56 per cent of consumers feel optimistic about the year ahead and 60 per cent predict a return toward normality within the year. The study, 2021 Consumer Insights Report, uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, […]
The latest Advertising Association/WARC Expenditure Report, which collects advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2 per cent in 2021 to reach a total of £27 billion (€31bn). This will recover the entirety of 2020’s £1.8 billion decline and is expected to precede a 7.2 per cent rise […]
The UK’s digital divide narrowed during the coronavirus pandemic, as people have gone online to escape the lockdown, according to research from comms regulator Ofcom. The proportion of homes without Internet access appears to have fallen from 11 per cent in March 2020, as the UK entered lockdown, to 6 per cent of homes – […]