Advanced Television

pandemic

Analyst: Telco market resilient in pandemic

Worldwide spending on telecommunication and pay TV services will reach $1.55 trillion in 2020, a decrease of 1.4 per cent year over year, according to the International Data Corporation (IDC) Worldwide Semi-annual Telecom Services Tracker. IDC expects the market to start its recovery next year, but pre-crisis spending levels will not be reached before 2022. […]

September 28, 2020

SES launches FTA channel to combat Covid-19

Millions of households across Africa, Europe, and Asia-Pacific will be able to access a free-to-air TV channel via SES satellites dedicated to delivering informative content about Covid-19. The channel, titled Fight COVID-19, broadcasts content that is aimed at providing underserved and rural communities with critical information about how to limit the spread of the virus. […]

July 14, 2020

Report: Connected TV/OTT ad spend bouncing back

Pixalate, a global ad fraud intelligence and marketing compliance platform, has released an update to its Covid-19 benchmarks report, examining how US programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April through May 2020 Key Findings: Programmatic Connected TV/OTT ad spend bounces back 40% […]

June 3, 2020