Research carried out by Sortlist has revealed the TV ads which Brits have complained about the most, as well as the industries taking the majority of these complaints and the type of adverts receiving the most negative feedback. The most complained about ad of all time, with 5,523 complaints is Paddy Power’s 2015 campaign. The […]
Two Circles has announced the acquisition of LiveWire Sport – the agency delivering content for the Premier League, Wimbledon, World Rugby and the ECB. LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across […]
Peacock will be the streaming home of the 2022 Winter Olympics in the US, offering viewers the ability to live stream all of NBCUniversal’s coverage of the XXIV Olympic Winter Games from Beijing, China, available on the service’s premium tier, from February 2nd to 20th. Peacock will present live streaming coverage of every event of […]
Eurosport India has seen a 53 per cent growth in their reach and 37 per cent increase in the time spent (Wk 1-29 vs Wk 30-35- 2021) , riding high on their acquisition of the live broadcast rights for Tokyo 2020 Summer Paralympic Games in the SAARC region. The 18-month-old sports-specific offering from the Discovery […]
Channel 4 has partnered with TikTok to create a Paralympics Hub on the platform, set to showcase the most captivating moments throughout the Tokyo 2020 Paralympic Games. The Hub features a comprehensive schedule of Paralympics content from Channel 4, created by its Leeds based 4Studio, especially for the TikTok community. Content will include behind the […]
Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed up with Airbnb, BT Broadband, Experian, P&G brands (Gillette & Oral B) and Virgin Media to create a multi-brand ‘A.D. Ad-Break’ takeover to demonstrate the importance of Audio Description (AD) – an additional commentary that verbally explains what’s happening on […]
The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]
Channel 4 has been awarded the UK television rights to the Paris 2024 Paralympic Games. The deal includes multi-platform broadcast rights within the UK and will see the broadcaster build on its acclaimed coverage of London 2012 and Rio 2016 which broke UK viewing records for Paralympic sport. London 2012 reached 69 per cent of […]
Next year’s rescheduled Tokyo Paralympics, which run shortly after the main Olympic Games, are already in trouble. According to a report from Japan’s public broadcaster NHK, the Paralympics are losing sponsor support. While the games were postponed because of the Coronavirus, it is also the virus which has hurt the potential sponsors. NHK says it […]