Advanced Television


Channel 4 Paralympic Production Training Scheme

Channel 4 has launched its Paralympic Production Training Scheme will give 19 disabled people the chance to launch their broadcast careers with 12-month placements at independent production companies across the UK – and some will go on to work on the 2024 Paris Paralympic Games. Successful applicants will spend a year working as trainee production […]

May 4, 2023

Research: Most complained about UK TV ads

Research carried out by Sortlist has revealed the TV ads which Brits have complained about the most, as well as the industries taking the majority of these complaints and the type of adverts receiving the most negative feedback. The most complained about ad of all time, with 5,523 complaints is Paddy Power’s 2015 campaign. The […]

February 21, 2022

Two Circles acquires LiveWire Sport

Two Circles has announced the acquisition of LiveWire Sport – the agency delivering content for the Premier League, Wimbledon, World Rugby and the ECB. LiveWire will become the content vertical of Two Circles – led by LiveWire co-founders Andy McKenzie, Caroline Cheese, Dan Warren, Jonathan Stevenson and Pranav Soneji – taking Two Circles’ headcount across […]

February 9, 2022

Peacock to stream 2022 Winter Olympics in US

Peacock will be the streaming home of the 2022 Winter Olympics in the US, offering viewers the ability to live stream all of NBCUniversal’s coverage of the XXIV Olympic Winter Games from Beijing, China, available on the service’s premium tier, from February 2nd to 20th. Peacock will present live streaming coverage of every event of […]

January 6, 2022

Eurosport India sees 53% reach growth

Eurosport India has seen a 53 per cent growth in their reach and 37 per cent increase in the time spent (Wk 1-29 vs Wk 30-35- 2021) , riding high on their acquisition of the live broadcast rights for Tokyo 2020 Summer Paralympic Games in the SAARC region. The 18-month-old sports-specific offering from the Discovery […]

September 15, 2021

C4 Paralympics hub on TikTok

Channel 4 has partnered with TikTok to create a Paralympics Hub on the platform, set to showcase the most captivating moments throughout the Tokyo 2020 Paralympic Games. The Hub features a comprehensive schedule of Paralympics content from Channel 4, created by its Leeds based 4Studio, especially for the TikTok community. Content will include behind the […]

August 24, 2021

C4 airs audio described ad-breaks

Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed up with Airbnb, BT Broadband, Experian, P&G brands (Gillette & Oral B) and Virgin Media to create a multi-brand ‘A.D. Ad-Break’ takeover to demonstrate the importance of Audio Description (AD) – an additional commentary that verbally explains what’s happening on […]

August 24, 2021

Forecast: 2020 Paralympics to break viewing records

The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]

August 20, 2021

C4 secures Paris 2024 Paralympic games

Channel 4 has been awarded the UK television rights to the Paris 2024 Paralympic Games. The deal includes multi-platform broadcast rights within the UK and will see the broadcaster build on its acclaimed coverage of London 2012 and Rio 2016 which broke UK viewing records for Paralympic sport. London 2012 reached 69 per cent of […]

September 1, 2020

Tokyo Paralympics facing financial hurdles

Next year’s rescheduled Tokyo Paralympics, which run shortly after the main Olympic Games, are already in trouble. According to a report from Japan’s public broadcaster NHK, the Paralympics are losing sponsor support. While the games were postponed because of the Coronavirus, it is also the virus which has hurt the potential sponsors. NHK says it […]

August 26, 2020By Chris Forrester