Advanced Television

paramount

Paramount+, Showtime to merge in US

Paramount has announced that its Showtime brand is set to be mergedwith Paramount+. In the US, the streaming and linear platforms will now be rebranded as ‘Paramount+ With Showtime’. Later this year the Showtime streaming service will cease operations. In a memo to staff, Paramount Global CEO Bob Bakish said: “With Showtime’s content integrated into […]

January 31, 2023

Data: UK VoD market shows signs of recovery

Insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between September and December 2022: Between Sept to Dec 2022, the number of VoD-enabled households that subscribed to at least one video […]

January 30, 2023

Report: European AV players growing faster than market

The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has published its annual report on key AV players in Europe. The report, Top players in the European audiovisual industry – ownership and concentration, aims to shed light on the structure of the AV industry in Europe in terms of revenues as well […]

January 25, 2023

Study: Password crackdown may boost SVoD revenues

As Netflix cracks down on password sharing, a study by Horowitz Research suggests that the decision may not spell doom and gloom for the service. Horowitz’s State of OTA 2022 report found that seven out of 10 Netflix users who password share would be willing to pay full price for the service if they could […]

January 18, 2023By Colin Mann

TV majors partner for ad measurement ‘currency’

Advanced advertising company OpenAP, along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros Discovery and the VAB have formed a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 […]

January 10, 2023

Study: Younger Gen Z media behaviours differ

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

January 6, 2023

Register Now for CTAM Europe 2023 Symposium

The CTAM Europe Annual Symposium returns to London’s vibrant Soho to showcase the important innovations in the worlds of Streaming, Fast TV, Content Distribution – and what is the role of Video Content in the Metaverse? And how does it impact traditional business in today’s world? The afternoon Symposium provides an opportunity to discover and […]

January 6, 2023

Paramount Advertising adds Unified ID 2.0

Paramount Advertising has announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels housed within the global entertainment company’s scaled video advertising platform, EyeQ. Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use […]

January 5, 2023

Top Gun: Maverick breaks Paramount+ viewing records

On the heels of becoming the highest-grossing domestic and global film of 2022, the studio’s #1 film of all time, as well as the #1 best-selling Digital release ever, Paramount has confirmed that Top Gun: Maverick is the most watched movie globally in its premiere weekend streaming on Paramount+. “The runaway success of this film […]

December 29, 2022By Colin Mann

Mediawan’s Le Stade on Paramount+

Paramount+ has announced that its local original Le Stade (‘The Stadium‘) is debuting on the platform in France this year. Through a partnership with Mediawan, the independent European studio, season 1 of the original docu-series is premiering on Paramount+ in France on December 22nd, followed by other international markets in 2023. The second season has […]

December 21, 2022