Advanced Television

paramount

Paramount+ arrives in UK

Paramount Global rolled out the Blue Carpet and hosted a star-studded, London event to celebrate the debut of Paramount+ in the UK and Ireland. The SVoD service offers more than 8,000 hours of content, including movies and TV series, new originals and iconic shows. “From over 100 years of storytelling experience with our Hollywood studio […]

June 21, 2022By Nik Roseveare

Paramount+ plans 150 originals by 2025

Paramount+, the SVoD service from Paramount Global, has announced its investment in internationally originated content with a slate of original series that will debut around the world, a first step towards the streamer’s plan to commission 150 international originals by 2025. The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22nd, […]

June 20, 2022

Paramount+ takes over London’s West End

Paramount+ has joined forces with London’s West End for a summer takeover event. Paramount+ is bringing the UK capital’s district to life with a series of consumer-led installations, pop-ups and activities, with the takeover introducing some of the world’s most recognisable stars and characters, in partnership with Heart of London Business Alliance and Westminster City […]

June 20, 2022By Nik Roseveare

Uma Thurman fronts Paramount+ UK launch campaign

Paramount Global will stage what it has called “its biggest and most ambitious marketing campaign in the UK” throughout the summer, to herald the launch of its new streaming service, Paramount+, in the region. Paramount+ will be available in the UK and Ireland from June 22nd. The launch line-up will include exclusive originals, blockbuster films […]

June 17, 2022

Netflix tops US ‘must keep TV’ list

Netflix once again tops consumer research and insight consultancy SRG’s ‘Must Keep TV’ list in 2022 for the fourth year in a row, solidifying its presence as the leading ‘Must Keep TV’ brand in the US, despite reporting its first-ever loss of subscribers in its Q1 results earlier this year. SRG’s annual ‘Must Keep TV’ […]

June 16, 2022

Paramount+ launches in Korea

SVoD service Paramount+ has marked its entry to Asia with the launch in South Korea on K-content platform, TVING. Existing TVING subscribers can now stream Paramount+ content at no extra charge. The launch of Paramount+ brings stories, iconic stars, and entertainment to South Korean audiences on TVING. Paramount+’s  line-up includes Paramount+ originals such as Halo, […]

June 16, 2022

Paramount Global chief “on leave”

Paramount Global’s International CEO Raffaele Annecchino has been placed “on leave,” according to a brief statement. Annecchino will be replaced in the interim by JC Acosta, President, International Studios, Streaming and Networks for Southern Europe, Latin America, Middle East and Africa; Maria Kyriacou, President, Australia, Canada, Israel and UK; and Mark Specht, Executive VP and […]

June 15, 2022

Ad industry unites on streaming standards

GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]

June 14, 2022

Pluto TV, Têtu partner to launch Têtu TV

Pluto TV, a Paramount company and FAST service, has announced a partnership with Têtu, the LGBTQ+ media brand in France and in the French-speaking world. The companies said that the partnership, which brings the Têtu brand to streaming for the first time, reflects their “shared mission to foster diversity and inclusion through the power of […]

June 1, 2022

Survey: US households average 3 SVoD subscriptions

The proliferation of new streaming services is disrupting the traditional pay-TV market, as US streaming subscriptions have increased at 37.4 per cent per year from 2014 to 2020, according to Altman Solon’s 12th annual Consumer Video Survey. The survey found that the number of  streaming services subscriptions per household jumped from 2.1 in 2020 to […]

May 25, 2022