Global data, measurement and analytics company, Nielsen, has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution. TVTY’s solutions enable advertisers and agencies to optimise their spend based on the outcomes most […]
OnePlan has raised $3.8 million (€3.2m) in Series A financing from investors in the UK and US. The two-year-old startup streamlines the design and production process through a selection of 2D, 3D, satellite and aerial maps, providing real-time collaboration. For venue owners, it unlocks operational and commercial benefits through a hyper-realistic, fly-through Venue Twin of […]
Smart AdServer, the independent ad monetisation platform, has announced its acquisition of DynAdmic, the integrated video advertising marketplace. DynAdmic’s technology and operations will be integrated within Smart’s offering to provide media solutions to buyers and bring a new exclusive monetisation channel to media publishers. The combined group will benefit from cookie free contextual targeting capabilities […]
THEMA, a Canal+ Group company, has announced the launch of M6 International channel on Comores Telecom – the leading mobile and fixed-line services provider operating in Comoros and addressing more than 650 000 customers. Through its newly launched IPTV offer ‘Nafassi Fibre’, Comores Telecom is now offering its subscribers access to the content of M6 […]
The launch by an Arianespace rocket from Russia of 36 OneWeb satellites has been delayed by 24 hours. OneWeb has delayed the launch of its next batch of satellites until later today (May 28th). Russia’s space agency Roscosmos said the delay was down to “technical issues” and the replacement of an electrical item on the […]
The proposed merger between French commercial broadcasters TF1 and M6, and the implications of the merger for investors RTL and Bouygues as well as the boards of TF1 and M6, have generated plenty of comment in the French press. It has been confirmed that as a result of the merger – not likely to close […]
The French Film and audiovisual sectors (TV, radio, video) have suffered a €4.9 billion drop in activity during the Covid-19 crisis, which represents 20 per cent of their global 2020 turnover. The figures released by French ministry of Culture, working on the hypothesis that there won’t be a second lockdown, forecasts that the Covid-19 impact […]