Advanced Television

Park Associates

Research: 32m US homes are ‘OTT service hoppers’

A Parks Associates report, Data-Based Decision Making for Video Services, finds 36 per cent of OTT subscribers, roughly 32 million US households, are ‘service hoppers’ – defined as OTT subscribers who switched between services and resubscribed to services multiple times in the previous twelve months. The report details the challenges in OTT subscriber acquisition and retention […]

April 1, 2022

Research: Over 40% US broadband homes report Wi-Fi issues

Parks Associates reports that over 40 per cent of US broadband households with Wi-Fi home networks report problems, including coverage gaps, slow speeds, and connectivity issues. “Our research shows consumers are not

April 13, 2021

Research: Increasing US demand for 1st-run movies online

Research from analyst firm Parks Associates finds 25 per cent of US broadband households now prefer an OTT subscription service to watch new movies, while 24 per cent still prefer movie theatres to experience first-run movie titles. “Covid-19 has upended the traditional content-windowing process, and consumer research shows this paradigm shift is impacting consumer attitudes,” […]

December 15, 2020

Parks: US streamers see 41% churn in Q1

Parks Associates reports that the churn rate for OTT services increased from 35 per cent in Q1 2019 to 41 per cent in Q1 2020. During the Covid-19 crisis, more than two in five US broadband households have trialed an OTT service, and 8 per cent of households have trialed four or more services. “We […]

June 30, 2020