Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Video Tracker. Streaming leaders maintained their market position, including Prime Video in the top position above Netflix. Paramount+ moved ahead of ESPN+, and YouTube Premium pushed […]
Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]
Parks Associates’ research study, Interoperability & Generative AI: Next Generation Smart Home UI, forecasts the annual revenues from core smart home product categories will be $12.6 billion (€11.9bn) in 2027. The report highlights the current state of the smart home market and analyses current efforts, including Matter and generative AI, designed to enable a unified […]
Parks Associates, the technology research firm, has released the consumer study Video Services: Shifting Demand, presenting a focused analysis of the video services landscape, including insight into why consumers are switching and canceling streaming services. The research shows the average annualised subscriber churn rate for streaming video services in the US stands at 47 per […]
New research from analyst firm Parks Associates shows that 51 per cent of CTV (connected TV) device owners, roughly 44 million households, engage in commerce-related activities on their TV nowadays. The most common are video-related digital purchases that leverage stored payment credentials or direct consumers to a mobile link to complete the purchase. The study […]
According to research firm Parks Associates, by the end of 2027, there will be a cumulative loss to piracy of $113 billion (€103bn) for streaming video providers serving US consumers. Parks’ latest forecast reveals piracy rates for US streaming services in film and television programming are expected to rise from 22 per cent in 2022 […]
Findings from analyst firm Parks Associates show a significant drop in US consumer spending for streaming video services. US Internet households report spending $69 (€63) per month on OTT services in Q3 2022, down from $90 in Q1 2021, although the market remains saturated with 87 per cent of US Internet households having at least […]
Parks Associates tracked 354 independent OTT services in the US in 2022, with its OTT Video Market Tracker revealing that 87 per cent of US internet households having at least one OTT subscription service. “Despite the dominance of subscription OTT services, 44 per cent of households continue to watch some form of pay-TV, indicating that […]
Parks Associates has released the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases in which vision-based interfaces can augment consumers’ experience and enhance their […]
Parks Associates research released during CES shows 63 per cent of US Internet households own a smart TV, up from 38 per cent in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the […]