Parks Associates reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. A whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, released in partnership with SymphonyAI Media, examines the current state of the competitive streaming video market and the benefits of implementing data-driven solutions able […]
Quickplay has announced a strategic expansion into media services and media asset management powered by the acquisition of 440 Digital. In conjunction with the acquisition, 440 Digital founder and longtime Walt Disney Company media services expert Robert Longwell will become Quickplay’s Head of Media Services. Longwell, who built and managed the world-class media services team […]
Parks Associates has released its updated list of the top 10 US subscription OTT video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have at least one OTT service, with 23 per cent adopting nine […]
Parks Associates’ research finds that consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet, and computer continues to decrease. Advertising-based online video (AVoD) accounts for the largest share at nearly two hours per week on average, […]
Research from Parks Associates finds nearly one in four users (23 per cent) of ad-supported OTT services said they often click on ads that they watch, and the same percentage (23 per cent) often buy things they see advertised. The research report, Ad-Based OTT: Growth in FAST and AVOD Services, explores factors driving the growth […]
Parks Associates’ research forecasts that by the end of 2025, approximately 93 per cent of US households will have a broadband subscription, either fixed or mobile. “The home broadband market is entering a time of renewed competition and innovation, with the emergence of several new players and growing fibre deployments,” said Kristen Hanich, Director, Research, […]
Parks Associates’ consumer survey work of 10,000 US Internet households shows that 38 per cent of households own at least one smart home device, up 2 per cent from a year ago. Consumers continue to buy connected products; 27 per cent of US Internet households report buying a smart home device in the past 12 […]
Parks Associates estimates more over 35 million US internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024. “A variety of players are testing the cloud gaming market, as it has tremendous opportunities for recurring revenues and service expansion, provided companies can deliver a […]
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research […]
Parks Associates’ consumer study OTT: Perception, Use, and Business Models reveals 40 million US internet households trialled and subscribed to at least one OTT service in the first half of 2021. The research analyses consumer use and perception across multiple business models, their libraries, and features. Free trials offer consumers the opportunity to experiment with […]