Forecast: US pay-TV subs down 27% from 2014-2024
Findings from Parks Associates reveal that US pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The research firm’s report, Video Services: State of the Market, forecasts that traditional pay-TV will decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27 per cent drop […]