Advanced Television

Parks Associates

Forecast: US pay-TV subs down 27% from 2014-2024

Findings from Parks Associates reveal that US pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The research firm’s report, Video Services: State of the Market, forecasts that traditional pay-TV will decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27 per cent drop […]

June 22, 2022

Research: 61% US livestreaming viewers watch sports

Findings from a Parks Associates study, Quantified Consumer: Livestreaming: The Next Hot Video Market, indicate that 43 per cent of US Internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content. Sixty-one per cent of livestreaming users have recently watched a live sporting […]

May 10, 2022

Research: Sony increases smart TV market share

Research from Parks Associates shows that, out of the top five TV brands (Sony, TCL, Samsung, LG, Vizio), Sony saw the biggest growth in smart TVs purchases in the US in last six months, and pushed past Vizio and into the top three for reported purchases in Q3 2021. “Samsung continues to lead smart TV […]

April 25, 2022By Chris Forrester

Research: 55% US broadband homes own smart TV

Parks Associates reports that 55 per cent of US broadband households own a smart TV, pushing this device to be the default platform for streaming content. “Rapid changes in the market over the past two years, combined with continually shifting customer preferences, have forced service and device suppliers to adjust and adapt on an almost […]

February 11, 2022

Research: Smart TVs now default streaming platform

Parks Associates consumer research featured in its OTT Video Market Tracker reveals that in Q3 2021, 27 per cent of US broadband subscribers reported the Samsung Tizen Smart TV is their primary device for consuming video content. The firm’s most recent update recaps top industry and consumer trends of Q4 2021 and highlights anticipated market […]

January 19, 2022

Research: 70% US homes own streaming device

Findings contained in a whitepaper from analyst firm Parks Associates reveal that nearly 70 per cent of US broadband households own at least one streaming video product that is connected to the Internet. Ownership of smart TVs and streaming media players continues to rise, and gaming console ownership has held steady after several years of […]

January 7, 2022

Research: 41% US homes own streaming media player

Findings from analyst firm Parks Associates reveal US broadband households have an average of 14.5 connected devices, with future purchase intentions still high as consumers continue to embrace entertainment technology: 41 per cent of US broadband households have a streaming media player 38 per cent US broadband households have a gaming console 36 per cent […]

January 6, 2022

Report: Top 10 US SVoD services of 2021

Parks Associates has released its updated list of the top 10 US paid subscription OTT video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly surveys of 10,000 US broadband households, more than 80 per cent of broadband households […]

December 21, 2021

Research: 19% US broadband homes vMVPD subs

Parks Associates’ latest Video Services Dashboard reports that 19% of US broadband households have a vMVPD service, an online pay-TV service that offer bundles of live channels via third-party connected devices. “Successful companies offer what consumers want: choice, control, convenience – but in innovative new ways; via multiple payment options and business models on ubiquitous […]

December 13, 2021

Research: Content availability key OTT differentiator

Consumer data from Parks Associates reveals that 39 per cent of OTT viewers access video services based on specific content available. “Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” said Paul Erickson, Senior Analyst, Parks Associates. “OTT players are […]

October 12, 2021