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Parks Associates

Research: Smart TV & speaker adoption rose in pandemic

Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The research reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant […]

September 29, 2021

Data: 54% US homes combining SVoD services

Data from analyst firm Parks Associates reveals 54 per cent of US broadband households now combine one of the big three VoD players (Netflix, Amazon, Hulu) with at least one other subscription OTT service. Currently, 82 per cent of US broadband households subscribe to an OTT service, and OTT service stacking has grown exponentially as […]

September 14, 2021

Forecast: US OTT to grow 20% in 5 years

The number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20 per cent in five years, according to Parks Associates A whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80 per cent […]

August 24, 2021

Research: US smart home device adoption reaches 36%

Parks Associates research shows that 36 per cent of US broadband households now own a smart home device, an increase of 2 per cent over Q4 2020. “The residential security industry continues to experience a blurring of lines between professional and DIY solutions,” said Elizabeth Parks, President, Parks Associates. “Professional monitoring providers, like ADT, Brinks, […]

August 18, 2021

Research: Cord-cutters spend $85/PM on OTT

New research from Parks Associates finds that US cord-cutters are spending $85 (€72) per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services […]

August 6, 2021

Research: OTT, pay-TV gap continues to grow

Findings from research firm Parks Associates Video Services Dashboard, part of its Consumer Insights Dashboard service, reveal that 82 per cent of US broadband households subscribe to at least one OTT service, up six points year-over-year, while 58 per cent subscribe to a traditional pay-TV service, down four points year-over-year. “The steady rise in online […]

July 29, 2021

Research: Smart home device adoption on rise

Findings from research firm Parks Associates indicate that 88 per cent of US households have broadband, with an increasing number of connected devices tapping into high-speed connections to deliver safety, security, convenience, and energy-saving use cases. The firm’s latest whitepaper, Smart Products: Building the Modern Home, developed for GE Appliances and released ahead of the […]

July 23, 2021

Research: US pay-TV lost 18m+ subs between 2014-20

Findings from research firm Parks Associates suggest that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40 per cent of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services […]

July 8, 2021

Research reveals interest in rent-bundled broadband

Findings from research firm Parks Associates reveal 40 per cent of MDU (multi-dwelling unit) renters in US broadband households are interested in bulk broadband Internet bundled with their rent and 77 per cent of those are willing to pay higher rent in exchange for these services. The firm also tracks growing ownership in smart home […]

July 8, 2021

Report: 41% US broadband homes have standalone service

Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services. The firm’s Home Services Dashboard reveals that as of Q1 2021, the percentage of […]

June 17, 2021