Findings from research firm Parks Associates reveal 40 per cent of MDU (multi-dwelling unit) renters in US broadband households are interested in bulk broadband Internet bundled with their rent and 77 per cent of those are willing to pay higher rent in exchange for these services. The firm also tracks growing ownership in smart home […]
Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services. The firm’s Home Services Dashboard reveals that as of Q1 2021, the percentage of […]
Coinciding with its fourth annual Future of Video event, research firm Parks Associates has shared its latest data and insights showing that 46 per cent of US broadband households subscribe to four or more OTT services. Some 82 per cent of the 10,000 US broadband households surveyed in Q1 2021 now have an OTT subscription, […]
According to Parks Associates’ latest research of 10,000 US broadband households, 82 per cent of US broadband households now have at least one OTT video service subscription, up from 76 per cent in Q1 2020. Parks revealed the data in advance of its fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual […]
Consumer research featured in Parks Associates’ OTT Video Market Tracker shows 47 per cent of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to […]
Research firm Parks Associates’ latest consumer survey of 10,000 US broadband households shows that 34 per cent of US broadband households own at least one smart home device and 23 per cent now own three or more smart home devices, up from 19 per cent in 2019. “Smart home adoption has steadily increased, and the […]
Findings from research firm Parks Associates reveal that in Q3 2020, more than 50 per cent of US broadband households reported that their broadband usage has increased since the start of the Covid-19 crisis. While consumers report broadband performance is keeping pace with the increased demand, in Q3 2020, 24 per cent of fixed broadband […]
Research from Parks Associates finds 55 per cent of pay-TV households in the US report availability of live sports is important in their decision to keep their pay-TV service. “The churn rate for pay-TV services continues to trend significantly lower than the rate for OTT services,” said Steve Nason, Research Director, Parks Associates. “This is […]
Findings from research firm Parks Associates indicates that 60 per cent of pay-TV subscribers (accounting for nearly half of US broadband households) are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscription. The company’s study, Pay TV: Perception, Adoption, and Retention, notes that pay-TV providers are […]
A whitepaper from Parks Associates finds 26 per cent of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US. The whitepaper Supporting Today’s Connected Consumer, developed in cooperation with Sutherland, a global Digital Transformation company, addresses the expanding opportunities […]