MBC Group, the largest and leading media company in the Middle East and North Africa (MENA), has announced the renewal of its strategic partnership with Parrot Analytics, the content valuation and global entertainment analytics firm. Through this collaboration, Parrot Analytics has broadened its scope and deepened its insights into the Arabic-speaking entertainment market. By working […]
Touch Inflight Solutions, a provider of next-generation inflight entertainment (IFE) solutions, has announcde an expanded partnership with Parrot Analytics, a specialist in entertainment analytics. This collaboration, combining Touch’s proprietary data on inflight passenger content preferences with Parrot Analytics’ platform and capabilities, will enable Touch to deliver unique, data-driven content strategies to its airline partners. This […]
Findings from a report on the connection between local age ratings, cultural factors and TV show audience demand in key markets worldwide analyses the age ratings and cultural content of five popular US-originated TV shows worldwide. The report, Global TV Snapshot: Culture, Age Ratings and Audience Demand, from global entertainment technology and data company Spherex […]
YouTube and Google TV have incorporated global content demand analytics specialist Parrot Analytics’ global audience demand data and entertainment consulting services to help make insight-driven content decisions. Parrot Analytics’ data products provide near real-time updates on the most in-demand TV series and streaming platforms in any market in the world. The insights help inform YouTube […]