Advanced Television

Paul Erickson

Research: 61% US livestreaming viewers watch sports

Findings from a Parks Associates study, Quantified Consumer: Livestreaming: The Next Hot Video Market, indicate that 43 per cent of US Internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content. Sixty-one per cent of livestreaming users have recently watched a live sporting […]

May 10, 2022