TiVo launches TiVo Xtend ad solutions
TiVo, a wholly-owned subsidiary of Xperi, has announced the launch of TiVo Xtend, a suite of end-to-end advertising solutions built on the foundation of TiVo’s first-party deterministic TV viewership data. As TV consumption shifts away from linear and towards OTT and VOD, advertisers are seeing their reach decline from traditional TV buys. TiVo Xtend aims […]